I reveal the 5 golden rules to be successful in your online business, to be followed step by step. You know, we’ve all spent … hours figuring out what’s wrong with our business. The impression of doing everything as we are told: reading, training, applying marketing advice … but nothing helps, because your turnover does not take off …
Are you starting your own business?
Are you struggling to find repeat customers?
Not sure where to start?
Do you feel lost in all this free online content?
Switching from one shiny object to another?
Don’t know where to communicate? How many times ? What to say ?
Not sure to start with coaching, support for several months, online training?
Is your offer not yet well defined?
Yet one has the impression of having tested everything, of doing everything well… but the results say the opposite.
- The creation of an Instagram account and the periodic publication of the contents;
- The foundation of a blog or podcast;
- Surveys to get to know your audience better;
- Training or support on online marketing, communication, copywriting;
- Tons of books on productivity, content creation and online selling.
But nothing helps … and you see the salary box getting closer and closer.
The end of unemployment that is approaching at great speed.
That moment when you need to quickly find a plan B.
That’s why the 5 golden rules will help you.
Take your time, don’t go to step two until you have completed step one which is the most important …
And so on. By following these golden rules for a successful online business, you will see your sales take off.
Here we go ?
1 / Know your ideal customer by heart
This is the longest and most boring step, but the one that pays off big!
Attention, knowing that your ideal customer is not just your “identity card”.
It is knowing his pains, his frustrations, his dreams, his desires, the words he uses.
know yours ideal customer will let you know which content to post, on which channel, you will be the best person to solve their problem. And it is therefore from you that he will buy your solution.
You literally have to get inside your client’s head, find out what his typical day is, what keeps him awake, what he dreams (in secret), what his hopes are, what his ambitions are …
But also what solutions have you already experimented with? Why didn’t it work? What more can you bring?
2 / A clear offer for a successful online business
It must respond to a HARD problem for painful, urgent, acknowledged.
Your offer must be clear to you and your audience.
You need to highlight the main advantage, but also know how to remove the objections from the title.
can I give you an example?
Three months to create, launch and sell online training without forgetting anything even if you start from 0 thanks to my fun and authentic personalized support.
In this example, I’ll highlight three main benefits that address my ideal client’s real pain. I also eliminate the objection of people starting from 0.
3 / Create regular content with high added value
This allows you to demonstrate your competence, play on the prejudice of reciprocity and support your authority, but above all to make yourself visible to your ideal customers.
Remember: give before you receive. One of the rules for a successful online business.
Content creation is my forte. I swear. And it is thanks to my content that I make myself visible, that I inspire confidence and that I sell without prospecting.
To create content, first ask what content your ideal customer is consuming, who are their mentors, who are they following?
To create great content, stand out from the competition as you tackle the solution to their problem.
4 / Maintain an audience through the newsletter
The newsletter is the most powerful marketing tool.
You allow to:
- Connect with your audience (without going through social networks);
- Sell more with a 4.2% conversion rate versus 0.3% on Instagram;
- Detach yourself from social networks.
The newsletter is part of a medium-term strategy … At the same time, aren’t you going to close immediately?
It takes time to build an audience, but it will be your best medium-term investment.
I put my hand to cut.
5 / Discover The solid, sustainable and profitable ability to sell online
A skill that you are not taught in school, not even in business schools … that of selling …
At this stage, you find yourself in the situation where you are not selling, where you are looking for your customers, where you spend your days looking for customers, wasting time with discovery calls or quick coaching …
But when it comes time to talk about your offer, to highlight the benefits of your program … it’s a bug …
In fact, how can you sell to potential customers if you don’t learn how to sell?
Especially since selling online has many advantages, the main one is to sell only through the power of words, hiding behind your texts, your sales page or your newsletter.
The skill you lack is that of copywriting.
Use copywriting or the art of persuading, convincing and selling!
The power of words and human psychology.
This skill allows you to captivate and captivate your audience and make them click the buy button
Your texts will be captivating, you will finally be read, you will be able to federate a community of fans behind you and your offers, you will transform your readers into buyer ambassadors.
On your turn to play, identify which golden rules you are missing. If necessary, follow each rule step by step to go further.
You will see results faster than you expected.