A dark kitchen opens at the Buffalo Grill in Thiers (Puy-de-Dôme)

Damaged during the health crisis with successive confinements and curfews, the restaurant world has had to reinvent itself to make the public want to continue consuming…by means other than tasting at the table. So, in 2021, the dark kitchen brand Bun meat bun, 100% digital, was born. It was exported to Thiers a few weeks ago.

Affiliated to cutlery town’s Buffalo Grill, whose group is now called Napaqaro (for “checkered tablecloth”) since the end of the year, they offer home delivery exclusively. And the report. “The healthy context has redefined a lot of cards and prompted us to adapt and transform ourselves, particularly by offering delivery, tap and collect. [récupérer un achat effectué en ligne, ndlr] Since 2020, ”explains Matteo Mori, Group Digital Director.

More than 140 participants in the gourmet walk of the Lions Club in Thiers (Boys du Dome)

At a time when delivery and take-out sales are experiencing strong growth rates, Napaqaro remains convinced that these services are a major lever for the development of its brands. “This cloud kitchen [synonyme de dark kitchen, ndlr] It was created because we wanted to offer a new offering of accessible burgers and food delivery in times of health crisis. The meat bun cake can be seen on virtual meal delivery platforms such as Lyveat or Uber Eats. » On the menu are dishes inspired by American cuisine with burgers, fries and more.

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“More than 50% of the orders that a meat bun cake receives come from customers who have already ordered.”

Matthew Moore says he is satisfied with the development of the meat bun cake, “and therefore it is nice to be able to offer both innovative and delicious new brands in the form of home delivery for new customers in particular.” Customers, specifically, make no secret of their happiness to have access to this type of service, via a new brand. More than 50% of the orders a cake receives come from customers who have already ordered from the brand, which may have a bright future ahead.

Install Digital Kitchen

As its definition indicates, a digital kitchen does not have physical spaces to allow the preparation of dishes that customers will taste. “This is why the dishes on our menu are made in the kitchens of the Buffalo Grill, with equipment available, without the extra space,” notes Matthew Morey, Group Digital Director, and Napaqaro celebrity ever since. Fall 2021.” Besides, this concept is only available via dedicated pools or fleet, with no room for on-site consumption.

American list of 100% French products

The presentation, usually inspired by American gastronomy, is widely varied. “There is a burger made with 100% pure ground beef from French farms, also accompanied by made in France french fries, nuggets, onion rings, or even banana sticks,” said the digital director.

Jannah Bejri

To order. Customers can order Bun meat bun on weekdays, 11:30 a.m. to 2:30 p.m. and 6:30 p.m. to 10 p.m. on weekdays, and 11:30 a.m. to 10:30 p.m. on weekends. Something that pleases palates without standing in queues.

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