Activision Blizzard President Joins Yuga Labs. He will work to develop his own metaverse and a large MMORPG in the web3.
Daniel AlegerPresident and Chief Executive Officer ofactivision Blizzard, will leave the company after three years at the end of the first quarter of 2023 to “chase a new opportunity”. And this opportunity will consist of run Yuga Labsthe parent company of the NFT Bored Ape Yacht Club (BAYC).
Activision Blizzard President Joins Yuga Labs
Yuga Labs recently announced that Daniel Alegre will join the company as CEO, replacing Nicole Muniz. The latter was involved with the founders of BAY extension from the initial launch phase in April 2021 and will remain close to the company, as a partner and strategic advisor.
BAYC is one of the largest and most successful non-fungible token projects seen during the stock market explosion. cryptocurrencies of the last year. NFTs are unique tokens linked to a digital work – in BAYC’s case, an image of a cartoon monkey – for proof of ownership. BAYC owners can trade their NFTs, some have been sold for millions of dollars. Other BAYC owners, like the actor Green setthey created the intellectual property around their NFT, which Yuga Labs can do.
But then, what might a former president of a video game company do at a company like Yuga Labs? Of the video games, obviously. Yuga Labs continues to expand its NFT portfolio, acquiring other projects, such as CryptoPunks, in hopes of building a metaverse. The company launched a “virtual earth” NFT project last May, dubbed Otherside, which will mark the company’s first step into the metaverse. Yuga Labs would also like to make Otherside an MMORPG that integrates BAYC and other NFT projects.
Daniel Alegre isn’t the only one hiring a video game expert. Last September, the company offered the services of mobile game specialist Spencer Tucker as director of games. That said, Yuga Labs will have a lot to do if it wants to succeed in the video game industry. Blockchain-based games are struggling to get off the ground. The online game Axie Infinite, for example, was very popular, before being hacked and stolen a billion dollars. Outside of the blockchain ecosystem, the gaming community has a negative view of NFTs, to the point of aborting some attempts by industry giants.