Tim Cook was keen to remember, during the last quarter’s results, that Apple’s advertising business was very far from reaching the level of competitors. Unlike Meta or Google, Apple’s business model is not based on advertising … even if the manufacturer would like to take more.
The recent appearance of new ad spaces in the App Store has not gone unnoticed with the display of advertisements for casino app in children’s playing cards. Fortunately, Apple recovered senses pretty quickly (temporarily) by removing certain categories of advertisers from the program.
App Store: Will advertising break the trust agreement between Apple and its users?
This advertising distribution provokes an internal debate, second The information. According to several sources, there would be an “apathy” of Apple employees towards this advertising activity. The engineers reportedly expressed their fears of a degradation of the “premium” iPhone experience in internal messages.
We had an example of this with Shac Ron, a former senior engineer at Apple, who publicly and vehemently said how badly he thought he was about this desire to get caught in the advertising market.
App Store: Despite opposition from Apple employees, Tim Cook wanted advertising money
There is reportedly some pressure on ad placement sales teams to “deliver the numbers” to meet quarterly targets, which could explain the proliferation of untrustworthy banners on the App Store before Apple discontinued them. Pressured by their managers, the sellers would encourage advertisers (publishers and developers) to “buy” less relevant keywords for their apps in order to artificially raise their prices.
As things stand, Apple would still be happy with the results recorded by advertising on the App Store and would have no plans to further expand ad spaces elsewhere in iOS. The rumor, however, spoke of Plans that could go into the pan in a few months, but also of Books, Podcasts and even Apple TV +.
Plans: Apple’s next good business plan
A respite for users? This year, advertising must bring $ 4 billion back into Apple’s coffers.