JVTech News Apple wants to earn more thanks to this new business
Through the latest update of the rules for the App store, Apple has confirmed its skepticism towards the web3. With these new measures, the company wants to increase its profits by sailing on the enthusiasm of this new technological Eldorado.
Web3, Apple’s hidden breadwinner
Definitely, the Apple brand is unable to stop the development and introduction of NFT in IOS applications.
First, Apple only accepts NFT purchases and sales if the transactions are made using Apple’s in-app purchases feature. That is to say, purchases must be made in fiat currency and not in cryptocurrency. Limiting factor, as we know, the NFT market is largely related to the crypto sector.
Furthermore, the phone manufacturer indicated that even this type of purchase was subject to 30% on each of the in-app transactions. With price volatility, this fee amount is considered too high and does not allow developers to integrate live purchase of NFTs.
To get around this restriction, several applications redirected to web links. Only today companies no longer have the right to use this process.
“Applications may allow users to browse NFT collections owned by others, provided that applications may not include buttons, external links, or other calls-to-action that direct customers to purchase search mechanisms other than in- app.” means Apple in these terms.
For example, if you decide to buy an NFT on the popular Opensea marketplace, its application will not allow you to do so. The device is even more restrictive: the app won’t even direct you to the Openssea web links where you can buy the NFT.
NFT for beauty, Apple’s project
“Apps can use in-app purchase to … sell non-fungible token (NFT) related services, such as mint, quote, and transfer. Apps can allow users to view their NFTs, as long as NFT ownership doesn’t unlock the app’s functionality. »
Although NFTs are not yet banned from iOS, it would appear that with these new instructions they are clearly limited across the brand’s various media.
Beyond the art, an NFT is above all a virtual certificate of ownership. Therefore, since the owners of these collectibles are identifiable, multiple collections benefit NFT holders. These benefits can take many forms, including unlocking access to exclusive sections and features on an application, for example.
To put it simply, Apple limits NFTs to works of art that are useful for viewing, ignoring the technology and its ability to provide “privileges.” This will likely result in NFT not being integrated into App Store applications.
With these new measures, it is difficult to predict the future of the many play-to-ear games on the platform, such as Sorare or Axie Infinity. If Apple refuses to go this route, Samsung, its main competitor, seems to be much more inclined to accept NFTs on mobile devices. In fact, the company is moving towards the adoption of web3 by multiplying initiatives such as ” NFT Galaxy “.