Beziers: After the crisis comes good weather for Fabien Hubert, Director of 3 Brassour

Beziers microbrewery restaurant blows out its first candle on Thursday, May 19th.

The bet may sound bold, even crazy: a man from the North will open a brewery in the midst of the Covid-19 pandemic, in the land of wine culture. Fabian Aubert handled it brilliantly. On May 19, 2021, he opened his own micro-brewery, 3 Brasseurs, on Avenue de la Voie Domitienne, in Beziers. And today, a year later, the director is smiling.

“Yes, it was a challenge, a bold and somewhat crazy bet. But, looking back, I can say today that it was a moment in my life that was, and still is, worth experiencing.”

Opening May 19, 2021

Of course, the project was under consideration long before the pandemic hit. We were supposed to open in 2020. But there was the first booking, then the second. We decided to start on May 19, 2021 anyway.

On special conditions: a team of 25 employees served on a balcony reduced by 50%. “A month later, we were able to open the inside, but with 50% of our reception capacity. Then in August, there was a sanitary permit, respecting the distance from the tables, sanitary restrictions… In short, the opening was not easy. But the whole team clung to it. Because he stuck to the project. And we’ve been through this bad phase!”

Fabian Aubert adds: “Plus, you should know that when it opened, communication was very limited due to the pandemic. As a result, I chose to work on word of mouth in order to make 3 Brasseurs an institutional destination.”

Not to mention that the manager had to roll up his sleeves and take a ‘d’aqui’ tone because “In order to make the shop work, I had to learn the culture of the area and feed myself from it. Which is not easy for someone from the north.”

He also chose to establish various partnerships “For example, with Agglo for waste management and communication. For spent grain, ie waste barley, I work with Olivier Margé who collects spent grain to feed his animals.”

And since March, with a health permit no longer mandatory in bars and restaurants, customers, from Biterroise and elsewhere, have been there. “We feel and see that the people of Petroi have finally got a taste of restaurant outings.”

80% of the staff has been there since opening

Fabien Hubert’s greatest pride, as he would like to point out, is what has to do with his staff: “We started with 27 employees, including me. Today, we are 25 employees, in the service, in the kitchen, in management, including brewer Lucas. And of those 25, 80% have been there from the start, which is a very remarkable rare in the industry. Hotels and restaurants. I recruited them all by the Pôle emploi. I wanted local recruitment, which was no easy feat. But I was well supported by the structure.”

A bet is a bet for the manager who insures him: his company “In good shape“.

A brewery in its fifties

Thanks to Lucas the brewer, 3 Brasseurs, the brand owned by Fabien Aubert, its manager, serves handcrafted beer, brewed on site. ‘We’re in our fifties’proudly announces Director.

The establishment serves four beers – blond, IPA, amber and red – and a fifth, one of the month, ephemeral. This month, it’s a nutty, tart white wine.

Beer is drawn directly on site and served to customers, accompanied, if they wish, with dishes, some usually from the North, such as Carbonade flamande or flammeküche.

Ukraine crisis affects breweries

Increase in the price of glass by 23% and 25% in the price of a carton in 2022. Inflation does not spare Biterrois brewers, who on the eve of the big sales season are trying to limit the economic damage caused by the war in Ukraine.

The sector, which relies heavily on so-called “dry” materials, such as glass or cardboard, is trying to adapt. For Sebastian Alary, director of the Alaryk brewery, the forecast made it possible to limit the damage: “From January, we knew. At first, we compensated for the difference by increasing the prices of our products, but we could not continue to increase them, our customers will no longer follow a dispute. that “.

A temporary solution, but a necessary one when added to the rising diesel price, which is essential for a delivery service. An increase from which Gorge frais, another popular brasserie in Béziers, is struggling to get out: “For months, we’ve been waiting for this reboot, but I’m pinning my hopes on next season, and I only hope for one thing, it’s that people are there to go and consume”, Says Ludovic, one of the directors.

The enthusiasm that Sébastien Alary tends to qualify for, despite the exceptional season in 2021: “Our market is 80% dependent on CHR (cafe, hotel, restaurant), affected because it is dependent on the individual and export, whose first customer was Russia.”

To celebrate this anniversary, and to thank her team, 3 Brasseurs is organizing an evening on May 19, from 6pm, in the form of a buffet dinner, with musical entertainment by DJ Antoine and a show by a Magalas cabaret dancer. . More information: 04 67 09 20 00.

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