Your Business News newspaper celebrates its 15th anniversary on Sunday 15 January 2023. Time flies. It was yesterday. The newspaper started in a moribund media landscape where we should only talk about economics and business to not be able to conjure up the political thing. Despite the imposed censorship, the newspaper managed to snatch its place in the landscape, taking advantage of the irreversible migration of readers from print to digital press.
We could never have conquered this place without this desire to bet on a single point: quality. In this way we show our respect to the reader, who wants useful, independent and verified information and to the advertiser who seeks a return on investment. Even today, we continue to work to preserve this quality. We will always continue to do so.
January 14, 2011 was a turning point for Tunisia and also for our newspaper. The opportunity was too good to miss. It was necessary to broaden the specialization and change the editorial line of the newspaper to adhere to the strong expectations of the moment, namely justice, democracy, defense of rights and freedoms and secularism. Not everyone is of this opinion and they don’t have the same expectations, it goes without saying, but the target of Business News is clear, aiming only at readers imbued with these values.
The paper’s readership (as well as its staff) quickly doubled, then tripled, then quintupled. To date, Business News attracts fifty thousand readers every day and ranks at the top of French-language political newspapers. It is also the favorite, most serious and most credible newspaper of tens of thousands of readers and hundreds of advertisers. We will do everything to keep us in this place of choice.
To these readers we can only say THANK YOU from the bottom of our hearts for following us every day. Without you, we cannot exist. We hope to always live up to your expectations and needs.
To these advertisers we can only say THANK YOU from the bottom of our hearts for investing in our columns, without which we cannot exist. We hope to always guarantee you the expected return on investment and to best convey your image.
Thanks also to the founding partners who bet on a newspaper in trouble, to the first advertisers who bet on a nascent newspaper and to the current shareholders who saved the newspaper from bankruptcy by injecting the necessary funds. All are convinced by their social role in encouraging this magnificent project that is Business News and by the role of the media in the democratic construction of a nation.
Without all of you, readers, advertisers, shareholders, Business News would not have existed and cannot exist. Thanks again !