The new integration available in Shopify simplifies the NFT process for buyers and sellers. It is now possible to create and sell NFTs hosted on Polygon (MATIC) or Avalanche (AVAX) on your Shopify store thanks to the Venly application.
From the creation to the sale of NFTs
Shopify announced Thursday that it has expanded its non-fungible token (NFT) integration, enabling its millions of merchants to start designing, producing and selling NFTs on the Avalanche blockchain.
Using the Venly trading app, Shopify website owners will be able to sell NFTs if they have “minimal technical knowledge,” according to a press release.
Now, non-fungible token (NFT) creators have an all-in-one solution to create and sell their collections directly from their Shopify store. It is thanks to the Venly application that provides a complete solution from creation to sale without knowing how to write smart contracts.
“The integration makes it easy to navigate the Avalanche blockchain NFT ecosystem, from initial design to final deployment,” said John Nahas, vice president of business at Ava Labs, the developer of the Avalanche blockchain.
NFTs created by sellers are “auto-converted into products” that can be viewed and purchased on their online stores.
Also, buyers don’t necessarily need to have an existing crypto wallet, but instead will receive an email with a link to a newly created blockchain wallet.
The e-commerce giant launched its first NFT integration in July 2021, allowing merchants to sell NFT directly from their online stores rather than through third-party marketplaces.
According to Venly, NFT sellers on Shopify can also earn commissions on NFT transactions that will happen through Venly’s secondary market.
Christina Lomazzo, Head of Blockchain Ecosystem at Shopify, said: “Our growing blockchain ecosystem demonstrates our commitment to enabling merchants to sell NFTs directly through their stores, helping to grow Web3 Engagement’s popularity and expand business opportunity”.
The adoption of cryptocurrencies requires the use on traditional platforms
If the creation of NFTs has been greatly simplified by giants such as OpenSea, the possibility of carrying out these exchanges on platforms more familiar to the public such as Shopify is a strong sign of democratization.
On the other hand, customers don’t necessarily have to be crypto experts to purchase NFTs through this solution.
In reality, it will be possible to pay directly by credit card, after which an email will be sent with the necessary instructions on the wallet containing the purchased non-fungible tokens.
To receive payments in cryptocurrency, sellers have the option to add Coinbase Commerce to their online store.
Also note that card payments via Stripe can also be automatically converted to Bitcoin (BTC), as the company integrated OpenNode services in spring 2022.
On the Shopify side, a partnership with Strike Wallet last April will also allow you to receive payments directly from the Lightning Network, in parallel the platform has released an NFT collection with the Chicago Bulls of the NBA.
All of these solutions, plus popular tools like Shopify, can gradually bring cryptocurrencies to the public, making it easier to access the ecosystem.
Shopify joins a growing list of traditional platforms offering digital collectibles. Instagram and its parent company Meta recently opened their doors to the NFT exchange. The platform has given access to some beta features to a select group of digital creators, while Reddit has successfully launched an NFT marketplace.