For the first time in its history, the French unicorn Doctolib is speaking on television. On January 5, 2023, a film is presented, produced with the Ogilvy agency, which highlights the profession of carers.
Doctolib participates in a television campaign. For its first publicity speech on this medium, on January 5, 2023, the French unicorn of medical appointment management has chosen to pay tribute to healthcare professionals with a film, “Care is much more than a job”. devised by the Ogilvy Paris agency and directed by Sidney van Wichelen (Plavers Paris). As a press release from the communication agency explains, “Doctolib wants to highlight the complexity and richness of the work of those who do more than their job every day: they are general practitioners, masseurs-physiotherapists, dentists, and sometimes they even improvise babysitters, coaches, DJs.. All this with a single goal: to take care with humanity.This constant commitment takes time.Since care is much more than a job, Doctolib has set itself the ambition of helping professionals by freeing up this time and simplifying their daily life to benefit of patients.”
Emotion and realism at the heart of the first TV campaign
The film sticks to the emotional register, reinforced by the music Open arms by French singer November Ultra. But it really wants to be believable: for the sake of realism, Doctolib therefore co-constructed this film with its medical commission and invited healthcare professionals, as well as patients, to share their experience.
With this campaign, Doctolib’s mission is to make the French aware of the work done by the platform with the healthcare profession. “Year after year, Doctolib has found its place at the heart of patient habits. The French know our services, whose usefulness they appreciate on a daily basis, but few of them know our role with carers, which is our primary reason for being.” says Élise Bert-Leduc, member of the executive committee of Doctolib, in a press release. “We are very happy and proud to support one of the most beautiful, useful, ambitious, deeply humble and humane French companies. We wanted to offer them a campaign that reflects these values,” also shares Matthieu Elkaim, President and Chief Creative Officer of Ogilvy Paris.