Estimated reading time: 2 minutes
A column edited by Anne Baron, director general of the Association Les Rebondisseurs Français.
A little sweetness to start the year
In the heart of winter, however, temperatures are mild. Many Ski resorts they are already closing or struggling to offer traditional winter activities popular with French and tourists alike. To cover up if the cold doesn’t make itself felt, the stations and companies concerned will have to recover. In fact, the raw material is rare: the shovel lacks white gold! So what attitude(s) to adopt for the entrepreneurs concerned, some of which make 80% of their turnover in the first quarter?
After a white year due to covid, an avalanche of questions arises in the face of climate change. Professionals have to adapt and develop new solutions so that their business doesn’t melt away like snow in the sun. Positive point: issues of load shedding or cuts seem to be eclipsed…
Companies that will have to go back with the current
… But many companies lack energy at the beginning of the year. At issue: the increase in the bill itself. While sobriety was a must, many artisans, VSEs, PMIs, saw their bills multiply by 2, 5, even 10. A bean that remains on the path of bakers and which, after the increase in the cost of raw materials, of gas or even fuel crowns a series of difficulties. But other entrepreneurs see their power diminish, their will lose intensity and their society wither away. Many companies also find themselves in complicated situations.
A real question then arises: How many companies are experiencing these tensions and will run out of office by the end of the year?
Being able to recover: the key to success for today’s and tomorrow’s entrepreneurs
Many companies have gone out of business in 2022: 41,000 bankruptcies. This 48% increase compared to 2021 and the crises that follow one another and (almost) are not the same do not bode well for 2023. How many corporate failures will there be this year? Only the future will tell…
But the French undertake increasingly and, in the current context, their ability to adapt and rebound are key elements for today’s and tomorrow’s economy! The development of a true entrepreneurial culture in France should therefore be accompanied by education for entrepreneurship but also for rebounding.