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Technological advances are accompanied by changing consumer needs. This is especially true in the mobile phone cases and covers industry where customers are always looking for stylish and protective cases to protect their expensive devices. By 2030, the market for cell phone cases will change dramatically from what it is today. Let’s take a look at some of the key changes we’re seeing in this evolving industry.
New consumer needs
As phones get more expensive and sophisticated, consumers are looking for protective cases that can protect their investment while fitting their personal style. The latest iPhone is an eloquent example of this: when you put more than 1000 euros into your smartphone, you absolutely want it to be protected by a specific iPhone 14 cover or a iphone 13 case perfectly adapted to the format of the phone itself, but also require this case to be robust and completely shockproof. A screen protector is most of the time needed. In addition to being aesthetically appealing, cases should be tough enough to withstand drops and bumps. We are also seeing an increase in demand for multifunctional cases with integrated storage or charging capabilities.
Competition and design
With new customer demands come new competitors competing for new market share. In response, established companies need to step up a gear by creating more innovative designs and features to stay competitive. Attention will likely focus on more creative design elements, such as unique materials and textures, which promote “grip” and handling, or even 3D printed designs, which make each case unique. . Custom cases have also been on the rise for a few years now and continue to progress.
Protective cases for iPhone 13, 14 and soon 15!
In addition to offering protection against daily wear and tear, phone cases will also need to keep up with the latest technological advances from Apple, which releases new models nearly every year. With rumors of an upcoming iPhone 15 on the horizon, companies in the sector should start preparing now by designing protective cases that can accommodate the smart features of these new models, such as folding screens or augmented reality capabilities. The phone case industry is constantly evolving over the years and 2023 will definitely be no exception! With consumers demanding ever higher levels of protection, style and more advanced features than ever before, competition on the rise and new Apple iPhones flooding the market, businesses need to up their game if they are to survive in this highly competitive industry. To stay ahead of the competition in 2023, companies must first focus on innovative design elements and protective features that keep pace with Apple’s latest technological advances. It will be exciting to see which companies outperform all others!