Paris, November 4, 2022 – Horse racing entertainment and initiation brand OHRAC announces the official launch of its NFT platform with the Eniblock® solution, the leading French provider of blockchain technology. OHRAC relies on NFT blockchain technology and the expertise of Eniblock® to make horse racing more accessible tomorrow and thus create a powerful community.
The democratization of horse racing is the main ambition of the Owner Horse Race (OHRAC) project. Its founders, Pierre MESKEL and Nawfal FLAYOU, have imagined a brand new concept aimed at better understanding horse racing with the entry of digital cards (known as NFT, non-fungible token). Based on blockchain technology, the project aims to expand and rejuvenate the population of this environment, which is struggling to recruit “passionate” young people. The OHRAC brand, with the support of Eniblock® and Tezos, has developed the first NFT marketplace specialized in horse racing, where future users will be able to buy (with real money or cryptocurrency), resell, exchange and collect real racehorses digital cards .
Supported by renowned ambassadors, such as Matthieu Abrivard, one of the best French crack drivers, and followed by many prestigious teams, OHRAC wants to create a powerful community that can share a passion for track horse racing. OHRAC aims to become a major player in horse racing entertainment in France and internationally in the years to come.
On OHRAC Marketplace, users can buy and resell digital cards (NFTs) on a first and second market. The first market consists exclusively of the new NFT cards issued on the market by OHRAC. Purchases of these cards can be made in Euros (€) or Tezos (XTZ). The secondary market consists exclusively of cards sold by OHRAC users. Transactions carried out on the secondary market will be carried out exclusively in Tezos (XTZ). The user can freely set the auction price and duration for the card he wants to sell. The value of these cards will evolve based on the performance of the horses during racing. Users will be able to use their digital cards (NFT) in a fantasy game and earn rewards.
OHRAC digital cards are based on Tezos blockchain technology. OHRAC does not sell technology. OHRAC is selling a product (with multiple uses) based on a new technology that is just begging to be accepted by the general public.
The Eniblock® solution allowed the creation and development of this NFT platform, fully satisfying OHRAC’s needs, while remaining accessible and easy to use. By integrating the wallet widget offered by Eniblock®, OHRAC has the ability to quickly and easily onboard its fans and collectors. Thanks to its social login function and its intuitive interface, the Eniblock® solution allows end users, whether they are cryptographic experts or beginners, to easily access the NFT market and to securely store their precious digital maps. In concrete terms, any user can purchase NFTs without having to worry about the complex configuration of a wallet. A truly seamless journey that makes it easy for users and the community to grow, not only within the blockchain, but also in industries where users don’t want to follow complicated instructions to get their trading cards and start racing of horses.
This collaboration marks the beginning of a platform that makes horse racing accessible to a broad audience and brings inclusiveness to an industry dominated by an older demographic.
Charles Kremer, CEO of Eniblock®, says: “The Eniblock® platform extracts complexity from the Web3 and enables entrepreneurs and companies to design, build and run their own NFT applications in no time. I am delighted to be working with Pierre on such an important and promising project. Horse racing is a hotbed of innovation, it is one of the oldest sports in the history of the world, and it has remained unchanged. The cost of owning and racing real horses can be prohibitive, but NFT horse racing has a lower barrier to entry, making them more accessible and inclusive. The launch of the OHRAC Marketplace is an important step in our ambition to contribute and drive the democratization of digital assets across all sectors. “
Pierre Meskel, CEO of OHRAC, adds: “We are delighted to have chosen the Eniblock® solution to meet our needs. With a white label solution, Eniblock® allowed us to reach the market fairly quickly. For 4 months we have been working together to develop the solution as much as possible so that it meets the need identified by OHRAC to satisfy our users. I am convinced that we made the right choice by keeping Eniblock® sharing the same values on the real interest that this technology (Blockchain) can bring. I am convinced of the potential of this technology, which promises a bright future if you use it well. With Eniblock® at our side as a partner, we have all the keys to success! “
OHRAC democratizes horse racing by providing entertainment and making horse racing understanding accessible. Buy and sell! Choose the right horse that will progress over time and allow managers to make a profit by reselling the cards on the secondary market. Which coach will identify the future winner of the Prix de l’Arc de Triomphe or the Prix d’Amérique? To find out more, visit: https://www.ohrac.com
A sale of digital cards in the market will take place on November 5, 2022 from 12:00 to 23:00. A live Twitch broadcast will take place from 5pm to 7pm on our Twitch channel: https://www.twitch.tv/ownerhorserace
Eniblock®, an all-in-one SaaS solution, allows players from all sectors (finance, sports, media, social networks, health, etc.) to transform their business models by fully exploiting the potential of Web3 across all types of digital tokens, on all blockchain technologies, from issuance to secondary market management, in compliance with regulations. To find out more, visit: https://www.eniblock.com