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How the virtual world and the real world mix and what are the underlying problems for companies.
Still a vague and distant concept, the metaverse is often defined as a parallel universe, made up of virtual worlds. However, this concept is nothing new as it was first described in Daniel Galouye’s novel “Simulacron 3”, published in the United States in 1964. The term, resulting from the contraction of meta and universe, is regularly used to describe a future version of the Internet, where to have fun and exchange, work, even carry out transactions, in particular through NFT. Second life had, in the early 2000s, paved the way as a pioneer of a social and economic platform based on a system of micropayments, in which users had the intellectual property of their creations and were free to build their own spaces and communities. But in recent months this new trend is needed everywhere: especially in luxury, but not only. Many companies, such as Meta (ex-Facebook) or Microsoft, are making huge investments there. Creation of immersive 3D spaces, next generation events, 3D commerce, sale of virtual products or works of art, augmented reality, avatarization, etc. In this context, how the virtual world and the real world are confused, and above all what opportunities does it represent for companies? Also what are the limits? One thing is certain, if not everyone has a clear strategy in this area yet, most are convinced that they cannot stay on the sidelines.
So many questions that our experts will answera conference accessible online, Thursday 19 May. You will discover an overview of the metaverse platforms (Minecratft, Roblox, Decentraland, Sandbox, Fortnite, etc.) and of the most popular NFT technologies (Opensea, Rarible, Metamask, etc.), and their use in various sectors (luxury, fashion, beauty, spectacle, …). With, to talk about it and discuss present and future opportunities for companies, three guests. First of all Florence Trouche, Commercial Director of Facebook. She graduated from ESC Rouen, she has twenty years of experience in communication, marketing and digital. She joined Facebook in January 2014, as Global Client Partner, responsible for the development of the main French international accounts, before becoming Sales Director for France in December 2016. Alongside her, Xavier Perret, Director of the Azure entity of Microsoft France. Graduated from the Corps des Mines and Executive MBA from ESSEC-Mannheim, he has worked in the field of information technology and the Internet for more than twenty years. With a hybrid background in engineering, marketing and sales, he has co-founded and supported several start-ups, has held various positions within major telecommunications and IT groups, and has written two books on digital transformation. Today, at Microsoft France, he is responsible for the development of all infrastructure solutions, artificial intelligence and mixed reality services, the Internet of Things (IoT), as well as developer animation. Finally, our third guest is Emmanuel Vivier, co-founder of the HUB Institute (a digital think tank founded in 2012) and expert in digital transformation and digital marketing. For more than 20 years he has assisted many major brands such as TF1, L’Oréal, Orange, Chanel, P&G, Vinci Energies, Nestlé, Renault, Bouygues, PwC, Air France … in their 360-degree digital transformation and communication strategy. He co-wrote ” the guide to digital transformation ” And “the guide to the future of human resources and management“.
This meeting will allow you to:
> To better understand the issues related to the metaverse, NFTs and the virtual world in general
> Identify what the opportunities are for your company or sector
> Understanding what concrete applications can be in BtoB
> Find out who the current leaders in this field are
> Draw inspiration from the best practices of leading companies in this area
You can reserve your seat today on our payment platform. A replay will be available at the end of the meeting if you are not available for live.
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