In recent days, the world of the web has been stirred by the publication of an interesting ad: Google is renaming its Google My Business tool to Google Company Profile or Google Company Sheet in French translation.
The My Business Change service for the “Google Business listing”
What can we understand from the Google My Business solution? Does renaming it mean changing its functionality? What are its strengths and limitations?
These are some questions you will get reliable answers to through this article.
What is Google My Business?
Google My Business remains a tool created by Google for businesses. It allows companies and entrepreneurs to create, manage and optimize their professional profiles on Google.
To better understand what Google My Business is, it would be a good idea to clarify what a Google Business Profile or Business Profile is.
Company profile, in fact, is the terminology that Google uses to indicate the “business listing” on Google. It is an element that appears in Google Maps and local Google search results.
In reality, creating your business profile simply means adding a location to Google Maps. For this purpose, it is sufficient to provide Google Maps with the name of the company in question, its geographical position and its category. Once this is done, Google verifies that it is not a duplicate. When the data isn’t duplicated, Google creates the business profile for the business and consumers can start viewing, reviewing, leaving reviews or asking questions.
The company profile can therefore exist, without proceeding to its creation by the Google My Business tool. Except that, at this stage, it was not possible for professionals to manage or update company profile information or opinions collected. This was the essential feature of the Google My Business solution. With your Google My Business account you have the possibility to access your company profile visible on Google, customize it, manage it as you wish and this, for free.
Why is the name “Google My Business” disappearing?
You are probably wondering if the name change to “Google My Business” hides its decline. Indeed, this renaming sounds like a swan song for Google My Business. Recently, in fact, it is possible for companies to edit their business cards directly on the search results page or on Maps, without having to use the Google My Business tool. In the future it will be possible to carry out the complete management of your business card. Log into your Google account and search for your business name in the search engine.
In light of these facts, you will strongly agree that “Google My Business” is a brand that does not correctly reflect its usefulness and that the name “business listing” is more representative of the interest and target of the tool. . .
By changing “Google My Business” to “Google Business Listing”, the Google company wants to encourage companies to manage their listings directly from Google results and facilitate the management of business listings.
Pros and cons of the Google business listing
The Google Business Listing tool offers many benefits, but it is not without limitations.
The benefits of the Google business listing
Among the advantages granted by the Google Business listing, we can first of all distinguish the fact that it allows you to appear in the profiles of the Google Local Pack as well as on Maps. Google’s Local Pack takes up a lot of space on the first page of search results and is the first thing users see when they type their queries. It therefore has a great impact on the referencing of the companies that appear within it.
The second benefit of Google Business Listing is that it allows your customers to leave reviews about your business, not to mention that these reviews have a huge influence on your business’ rankings in search engines. “Positive” reviews improve local SEO and activate the buying process among consumers.
As a benefit of Google Business Listing, we may also note its aspect of providing information and statistics that can help gauge the markets.
In addition to offering all these benefits, Google Business Listing remains free and easy to use.
Google business listing limitations
While Google Business Listing offers wonderful benefits, it has yet to get perfect. Despite the various investments made in this tool, it has some drawbacks that raise many questions. In fact, the Google Business listing does not filter malicious acts and may reveal a partial rating. Furthermore, the support of his customer service is insufficient.
Delete a business listing for negative reviews
According to numerous studies, customer reviews are the first criterion Internet users rely on when choosing an online business. Therefore, you shouldn’t have a business listing showing negative reviews. It is therefore legitimate for companies to consider deleting their business listings in the event of negative reviews. However, this is not the right solution. Additionally, there are methods to eliminate only the negative reviews that appear on a business listing. The simplest one is to report the malicious alert from the search engine