Expand students’ skills
This aspiration of the new generations for greater interdisciplinarity is an opportunity for business schools. In recent years, their growth has been driven mainly by the offer of new degrees, in particular bachelors who issue the license degree as in the university. These three to four post-Baccalaureate training courses are phenomenally successful and all post-prep schools except HEC have embarked on this very lucrative niche. They have also expanded their catalog of specialized masters and other MBAs by capitalizing on their brand.
Students’ interest in “à la carte” courses paves the way for a new dynamic. In December, during the presentation of the future Emlyon campus in Gerland, Isabelle Huault, its director general, also hinted at the institution’s desire to become a “business university”. “Our goal is to irrigate our students’ knowledge with other disciplines,” she explained. “We want to train people who are open to the world,” he added Guillaume Pepy, the new chairman of the school’s supervisory board. Non-technical”. And this thanks to a hybridization of education based on its new shareholder, the Galileo Global Education group, which has almost 60 schools in fashion, digital, sports, design or culinary arts. The school could thus launch “fashion and sustainability” master in collaboration with Instituto Marangoni in Italy. The model is the Instituto Empresa de Madrid, also known as IE University, with its various faculties of economics and management, of course, but also of law, international affairs and public policy , design and architecture or even science, technology and data… “So many areas that interest the company,” says Isabelle Huault
Offer a unique campus experience
Until now, business schools have been content to offer dual degrees, with an engineering school or law school, to meet student expectations. But this interpenetration between technical sciences and social sciences, management and engineering, management and creation, must go much further as the lines between professions blur. Skema recently opened its law school, currently in Brazil. Emlyon wants to buy a design school. Essec has launched an Ecological Transition Degree with Cergy University. Kedge has a business school.
All these diversification projects are accompanied by colossal investments in campuses. Campuses that present themselves as unique places to live and learn with catering areas, numerous associations, sports clubs, coworking spaces and student residences. This development responds to a strong demand for face-to-face teaching from young people according to the Edhec NewGen Talent survey. In this regard, the inauguration next year of the Paris School of Business campus, together with other schools of the Galileo Global Education group, such as Cours Florent, in place of AgroParisTech on Sainte-Geneviève in Paris is more than symbolic. It illustrates the desire of a group that has 200,000 students, half of them in France, to compete with the university and move the lines of education.