ISG Sport Business Management Lyon Open Day ISG Sport Business Management School Lyon, 26 November 2022 10:00, Lyon.

Saturday 26 November, 10.00 On site by registration
ISG, the business school at the heart of growing sectors.

ISG, the business school at the heart of growing sectors.

Sport, protagonist of French economic life

Sport is a real pillar of economic life in France, especially as it has gradually become part of the daily life of the French.

From the organization of international sporting events or through its management with public administrations, it represents a real economic, social and political challenge.

More and more companies have put sport in the spotlight within their various departments.

Beyond the federation, the practice of sport in the community, as a team, among colleagues has proven to be a formidable accelerator of employee performance.

Sport, protagonist of today’s and tomorrow’s economic life

France has always welcomed sporting competitions as an important and powerful event for its economy.

The commitment and investment in the world of sport have also allowed the acceleration of social transformations and the creation of new technologies to modernize and encourage the practice of sport for all.

Tomorrow, top-level institutions and athletes will have the honor of hosting major events to promote French sport around the world.

Olympic Games, Rugby World Cup or European Cup, sport is plural due to the diversity of these events but also due to the nationalities that present themselves.

Every year new sports are born and thus allow high-level athletes to be born.

Who says great sporting event also means great professional opportunities to be seized. According to a study by the Organizing Committee of the Paris 2024 Olympic Games, it is estimated that more than 150,000 jobs will be opened in sectors directly related to the Games.[1] of which 78,300 in the events sector and 60,000 in the tourism sector.

Companies, start-ups and agencies from all sectors will also benefit from these events and new professions will be born!

Communication, marketing, digital, events, sponsorships and partnerships, community management, press relations, fan experience, business development… many professions that will allow fans to experience these events live.

The sport business by 2024

Major sporting events

Hosting the 2024 Olympics and the 2023 Rugby World Cup strengthens France’s position in the world of sport. These are all the players in the sector who are mobilizing to promote these events and promote French know-how. From the innovation of equipment, to the integration of new nationally connected sports arenas, to eco-responsible reflection, there are many challenges for everyone and qualified profiles are being sought.

Other challenges of this local event concern the fields of digital, marketing, events and communication. Such is the international media coverage of these events that all sports equipment brands and manufacturers will innovate to stand out.

ISG Sport Business Management School Lyon 6 Place Saint-Nizier, 69002 Lyon 69001 Lyon Terreaux Métropole de Lyon

Saturday 26 November from 10:00 to 13:00