Guest of Good Evening Business in the context of the Grande Interview, the spokesperson for JouéClub recalled the crucial period, albeit relatively short, that the Halloween party constitutes on a commercial level.
Is Halloween a premise of Christmas? “No, but it helps” according to Franck Marthais. The JouéClub spokesperson was a guest of Good Evening Business as part of the Grande Interview and gave a particularly illuminating figure on the commercial power of Halloween for the toy industry:
“Globally, nationally, that’s 30 million in turnover for everything accessories, outfits and disguises over 15 days,” he indicated. It is truly an ephemeral party. , but it is in the last 15 days and especially in the last week that sales are made.
For the spokesperson for the JouéClub, the strength of Halloween lies in its intergenerational side: “Halloween is a national event for young and old and it is also an in-store event. It is a great party that unites parents, children and adults. afraid.”
A catalog with 2,000 products in October
However, Halloween and Christmas are “different times,” he said, even if the timing means that one leads to the other. “We have had a number of highlights since October with the Christmas catalog being distributed in mailboxes, he explained. Customers are asking for it as early as August. We are launching the Christmas season. October is the time we will. toys, when we discover the references We offer 2,000 products on 368 pages so it is an extremely important choice and children are starting to make their selection.
The day after Halloween, customers really go into the countdown to Christmas: “It’s All Saints’ Day and in the middle of the party, Halloween. We get ready for Halloween with the families, we go looking for candy. And then we go and find candy. , in early November, we will start talking about Santa’s list as a family and it’s time to share and talk about what the kids are going to order. “