At the end of the contract in 2023, Lewis Hamilton plans to extend the adventure with the Mercedes AMG F1 beyond. Discussions will start in December and will end by March. Behind the scenes, the seven-time world champion exhibited all of his activities beyond Formula 1. There are many.
It all started in 2016, with the creation of Project 44, the management company of its F1 image and contracts. Previously, the pilot outsourced this process, now he centralizes it. He earns 45 million euros in salary and a total of 70 million, in the event of a world champion title, from his current contract. The company also benefits from contracts signed with Hamilton’s image partners, which are worth around fifteen million euros per season.
Lewis Hamilton is largely focused on charity
Project 44 owns the X44 team, which commits and fully funds the Extreme E project, starting in 2020. According to estimates, the investment is estimated at around 5-7 million per year. It is seen as an educational element, it enters the charitable aspect of Lewis Hamilton’s investments. X44 uses the human resources of Mission 44 to operate. In addition, the driver has financed the Hamilton commission with 2 million euros, which acts as a support to influence the CSR of F1, between 2020 and 2021, with 2 million euros.
Mission 44 was launched in July 2021 and Hamilton has pledged a € 20-22 million investment in the facility. According to our information, 8 million euros of his annual salary paid by Mercedes goes to finance the facility. The manufacturer also undertakes to finance the project and the Ignite foundation, also created for the occasion. The goal of these charities is to promote diversity and representation in general in the motorsport and STEM sectors. Training at the heart of the system. Mission 44 is currently preparing the second phase of its plan, with an expansion into the United States and Africa.
This charity activity means a lot to Lewis Hamilton. He was ranked 5th Most Generous Person on the 2022 Donation List for donating $ 24 million to causes he cares about.
Investments chosen to be in tune with his lifestyle
Since 2020, Lewis Hamilton has built an investment portfolio around his lifestyle. Within a week, two announcements revealed the driver’s new development strategy beyond F1. First, the creation of Apollo Films, in order to fulfill a television contract with Apple. Two projects are currently in production. A documentary about Lewis Hamilton and a film with Brad Pitt, in front of the camera. Hamilton is also part of the TMRW Sports investor pool, along with Tiger Woods and Rory Mcllroy, in order to democratize golf for as many people as possible. He was followed by Lando Norris, Carlos Sainz, Alex Albon and Serena Williams, in this project. This is not the only stellar association to which it belongs, in support of start-ups. In 2021 he joined the investor pool of The Note Compagny, a Chilean company focused on plant-based dairy products. Hamilton was followed by Roger Federer and even Jack Dorsey (founder of Twitter), this company is now worth $ 1.5 billion and is aiming for 10 times more by the end of the decade.
After being associated with the project to take over the English Premier League football club Chelsea FC in early 2022, the English driver has finally turned to the United States. Taking some Denvers Broncos stakes in the NFL in the heart of August 2022. The franchise is now worth $ 5 billion.
In addition to investing in automobiles and real estate, Lewis Hamilton has been building a new direction for his career since 2020. A 360-degree plan that allows him to promote his image as a whole. He invests in training, offers internship opportunities (Mercedes AMG F1 and X44), promotes his business (Apollo Films), spends in line with his lifestyle and all this including his F1 driver dimension for the future, with the involvement of Mercedes-Benz, in its projects and also several other sponsors.