Tuesday, January 3, 2023 at 19:00
Casablanca – A year and a half after the launch of its community, Meet The Runners (MTR), the first Moroccan sportech in running community management, raises 1 million dirhams (MDH) from a successful Moroccan business angel and entrepreneur.
Founded by Zineb Bennouna in 2020, marathon runner, vice president of the Moroccan Federation of Sports Professionals and expert in organizing sports events, Meet The Runners begins the adventure with the promise of a sporty and united community that practices outdoor sports in several pleasant neighborhoods of Casablanca, indicates the Moroccan sportech in a press release, noting that it is the turn of Rabat, Marrakech and soon Tangier to have its MTR group.
Like the Parisian model of Adidas Runners or Nike Running in New York, Meet The Runners is gradually becoming the most accessible and friendly sporting event dedicated to dynamic executives, sports novices or Sunday athletes in a format that is both welcoming and emulative. They are in fact more than 10 groups that run 3 to 4 times a week in different places.
“Meet The Runners’ DNA is to initiate and accompany non-athletes or non-athletes through running, without ever talking about performance. Everyone goes at their own pace and the aim is to challenge yourself personally and rely on the group to motivate you. Today we are almost 200, the majority of whom are women,” said the founder, quoted in the press release.
Meet The Runners now has nearly 200 active members spread across different cities across the Kingdom, with requests for group openings in Marseille, Abidjan or Libreville.
Meet The Runners also offers more than a dozen national annual events, multi-format, innovative sports discovery programs and intends to develop more than a dozen sports partnerships with renowned institutions.
The Meet The Runners fundraiser aims to consolidate the community around a unique offer through a digital application that complies with international standards. A corporate offer is also proposed, a need widely expressed by companies.
“This type of service responds to a real need; it helps to create team cohesion and above all a strong sense of belonging through sport and, therefore, to have fitter and more productive employees,” says Ms. Bennouna.
Meet The Runners also supports the Les Amis du Ruban Rose association through walking sessions for sick or remitted women and organizes awareness workshops.