An option to create Facebook and Instagram ads directly from the WhatsApp Business app
It’s already possible for businesses to set up ads on Facebook and Instagram that direct users to a WhatsApp conversation. On the other hand, the creation process can be complex because it requires you to go through the Announcement manager.
Today, in an official blog post, Meta announces that it will make it easier to place these ads: “Soon we will make it possible to create all advertising directly from the WhatsApp Business app. This will be faster for small businesses looking to find new customers and grow. »
Good to know: Last September Meta also introduced a new option for boost Instagram posts that redirect to WhatsApp.
New tools to generate qualified leads
Mark Zuckerberg’s company is also announcing other new features to help small and medium-sized businesses manage leads and customers on its platform:
- Lead Screening in Instant Forms: (Lead Ads Instant Forms), companies will be able to more easily identify the most qualified leads. Specific destination: “Answers to a multiple choice question can be used to filter leads that may not be a good fit for them. »
- A more flexible instant module: the goal is to allow businesses to add visuals and content to a form. With more visual information about their business, it can spark more interest in potential customers. This new form template is currently in testing.
- Exclusive content: businesses will be able to provide additional resources from people who fill out the Instant Leads Ads form. For example, it will be possible to download a brochure for a car or the prices of a product, directly from the Lead Ads module, without having to redirect to its website.
All of these new features will be rolled out in Europe, the Middle East and Africa. However, no launch date was disclosed in the blog post.
Source : Half