Innovation as core business
Move2.Digital is above all the story of Bruno Quémener and his vision of the world. From the first steps on the moon to the beginnings of the IoT, the CEO of Move2 .Digital is passionate about events that change the face of the world. His adventure is to make innovation the pillar of company growth. That’s why its team of experts in innovation, commerce, marketing and technology offers to develop your products and services risk-free and in less than 12 months. But in 2023, Bruno Quemener has another vision: that of sustainable innovation.
Thinking about innovation differently
The last few years have been a key moment in economic and social thought. And the innovation landscape has never been stronger. For Bruno Quemener, the system of opulence has lasted too long. “Even in the 1980s teachers were talking about the lack of fossil resources and raw materials in the world. Some people were already aware that no resource is unlimited. Today the world is facing a shock and a new idealism is emerging among young people: a sober idealism.
Digital revolution and environment: a shared transition
Bruno Quemener affirms it, “the digital revolution that’s not the big bad. We can take an approach of sobriety in our uses. Who needs 4K video on their phone? Why have it delivered in one day in the city center? If sober digital is not unanimous, many external factors are pushing this transition, such as energy costs, ecological regulations, the reduction of components. “The change in consumer and customer behavior towards eco-responsible offers requires companies to innovate by offering more sustainable products and services. This is why we help our customers to innovate in a sustainable and risk-free way: today it is the key to distinguish themselves from large companies”.
But how to innovate in a sustainable way?
“We understood the need for a new approach. and our offer is changing. We don’t want to go to Mars: we are looking for realistic innovation”. And in 2023, this innovation appears to be customer-centric. At Move2.Digital, digital does not dehumanize. “Digital transformation of today, is the resumption of power by the people”. And sober innovation exists: insisting on short circuits, on product durability, on the recycling of raw materials, on optimizing energy consumption… For the managing director, there is no shortage of ideas. For this reason, the company has revised its habits to respond to customers. “Everyone says we have to prepare now. We’ve been that way for several years now.” replies Bruno Quemener.
This content was produced in collaboration with AGENCE DELTA.
The BFM BUSINESS editorial staff did not participate in the production of this content.