After the launch of the first NFT collection dedicated to the Ballon d’Or ceremony in October, it’s up to the winner of the Grand Prix Strategies of Influence, the Brainsonic agency, to want to reward its teams with the NF Trophy platform. Launched Nov. 14 on the Avalanche blockchain, its purpose is to award a digitized trophy in the form of an NFT to anyone who has contributed to an award won by the agency since 2003.
Read also: When the industry speaks to Gen Z
“Prizes are only given to a few people. With these NFTs we want to reward all the people who have worked on a project, whether they are trainees, employees, collaborators, customers or former partners. Everyone who contributed to its success deserves an award.”explains Mathieu Crucq, CEO of Brainsonic. “On occasion the presentation of the Strategies of Influence Grand Prix with the UIMM, there were few people on stage but there were other people who intervened throughout the project. The idea is precisely to give this NFT as a gift to all the people who have enabled a contribution action.he continues.
If a total of “about 400 prices”according to the director of Brainsonic, it was digitized internally, the official announcement of the launch of the platform was made on November 14th through a video inviting accredited members to collect their reward.
To do this, they need to go to the NFTrophy platform and say the NFT they wish to receive. They are then asked to connect their own “wallet”their crypto wallet, where they will be able to add their NFT.
“Today the NFT we give has an emotional utility because we give something certifying to all the people who worked on the project”underlines Mathieu Crucq, who also recalls the educational purpose of the operation. “The project was born at the beginning of the summer. We had this desire to create a Web3 project with NFT but with an educational perspective to legitimize a voice with our clients and our collaborators. And so, thinking about the potential ideas to be implemented, we came up with the concept of NFTrophy, which are the digitized awards of the agency.
Read also: 5 initiatives that push sport into the Web3
The NFT platform is also the agency’s first step on a blockchain project. “Blockchain and NFT are the first topics on which we have growing requests, especially on the events side”testifies the director of the agency. “With this self-promotion operation we want to wink at the whole profession, to demonstrate that it is possible to be digital while being relevant and useful”adds Alban Pénicaut, creative director of Brainsonic, in a press release.
Since the site went live, Mathieu Crucq says 150 NFTs have been claimed from employees, customers or former partners. The agency’s ambition is to continue issuing new NFTs based on new premiums earned by the agency.