NFTY (ALXP: ALNFT) announces the launch of Fidyz, initially developed under the code name “The Gate”, a turnkey solution that allows brands to enter the Web3 era by offering new experiences to their customers.
The global loyalty market represents an opportunity of € 9.18 billion in 2022, with expected growth to € 20.47 billion by 2030, which represents a compound annual growth rate (CAGR) of 10.5% In the period. NFTY, with Fidyz, is positioning itself to move this market towards web3 technologies and support brands in this change.
With Fidyz, brands engage their customers through a playful system of rewards which, when combined, unlock exclusive privileges. The more customers interact with the brand, the more prestigious the awards are.
Customers can then get loyalty cards, discount coupons, vouchers, digital products (music, ebooks, videos, etc.), drop NFTs (airplane launch) to be collected, tickets for events and many other applications are possible.
These concepts are already well understood by the younger generations, particularly through the concept of “battle passage “ of some video games, which allow you to reward progress while offering a new channel of monetization for publishers.
NFTY has developed smart contracts (smart contracts) owners who represent the backbone of the Fidyz platform. Therefore, the privileges acquired by the customers are registered, protected and searchable in the blockchain.
Fidyz allows brands to easily create and distribute their NFT collections making them useful. These NFTs can be purchased or obtained as rewards. Furthermore, thanks to these technologies, new uses are possible. If a customer does not want to use one of her privileges, they can exchange or resell it for another. Fidyz allows brands to create their own market to facilitate trade. So instead of forgetting customer benefits at the bottom of a drawer, the ecosystem allows you to reactivate another customer. Fidyz thus creates a secondary market for loyalty programs.
Depending on the brand, the NFTs produced by Fydiz may or may not be transferable (tokens linked to the soulWhere is it SBT). For example, an SBT NFT represents the customer’s non-transferable loyalty card, but some related privileges can be exchanged or resold.
However, in order to optimize the adoption of these new technologies, Fidyz makes it possible to support the transition by developing a layer of abstraction, which allows you to hold and trade NFTs without forcing the client to create a portfolio (wallet) of digital tokens. A wallet is created by Fidyz for the brand and users can log in with a simple secure link sent by email. Fidyz thus builds the bridge between web2 and web3. However, advanced users can use their usual digital wallet, such as Metamask.
Fidyz contracts are based on a proof-of-stake blockchain (POS), compatible with Ethereum but with much lower transaction fees.
After the bursting of the Crypto Art bubble in 2022, the question arises of the real value of an NFT. The answer comes spontaneously remembering that an NFT is programmable, thanks to a smart contract, and allows many applications. In a marketing context, an NFT has no more value than a blank magnetic card. It is the relative accesses and advantages that will give it its usefulness, and therefore its value.
The NFT thus becomes an access key to private communities; this is the tokenized block (token gating). Allowing the brand to spread its message and strengthen its notoriety, all without the direct involvement of the brand itself.
Like Gary Vaynerchuk and his “VeeFriends” NFT collection, allowing NFT holders to be part of his community and have access to conferences. Or his future restaurant accessible only to owners of NFT “Flyfish Club”, of which over 3,000 were all sold, at a price of 2.5 ETH or 4.25 ETH, or € 7,500 or € 12,750 when the Ether was worth € 3,000 when the operation was launched in January 2022, or almost € 25 million. Enough to largely finance his new restaurant in New York. Of course, NFTs can be rented or resold and therefore exclusive access will circulate.
NFTs also represent a new form of online identification and Fidyz relies on them to offer the opening of new communication channels between the brand and customers and between customers, thanks to a new form of instant messaging that preserves personal data.
To respect the universe and the relationship with the customer of the brand, Fidyz is 100% white label, above all contact points. The visual aspect adapts to the universe of the brand and Fidyz solutions are totally transparent for users.
With Fidyz, NFTY offers brands a solution to bypass a marketing ecosystem centered on web2 platforms, thus regaining ownership of their digital relationships with consumers.
NFTY is in talks with several major brands. In luxury, including applications figital. And in retail, with digital loyalty subscriptions compatible with existing systems, thanks to digital twins (digital twins). However, the Fidyz platform is also suitable for small businesses to offer a new way to amortize acquisition costs and increase the value of their customers.
Discover Fidyz now: fidyz.com