Article sponsored by ClicData
What is the positioning of ClicData?
ClicData stems from the observation that regardless of the amount of investment in servers, software and integrators, business intelligence suffers from a lack of flexibility. ClicData is a 100% cloud platform.easy and quick to learn and use, the purpose of which is to make the exercise of business intelligence more intuitive.
When most players are just viewing, we allow companies to connect and consolidate their data, then model it into charts from a single platform.
We offer a more modern view of the software by offering in particular the possibility to import data regardless of their format and to cross-reference information from different tools. Furthermore, with ClicData, all processes are automated because extremely dynamic data, such as cash register files in the retail sector, requires a very fresh rendering of the data, without the user having to update himself every time and giving him the possibility to be notified. any relevant element of the report concerning him.
Who are your customers?
We distinguish three main consumer profiles.
A first third is made up of dashboard users. They are generally actors in marketing, trade or management control, and therefore decision makers who are very aware of the indicators they want to use and the location of the data. Our software allows them to standardize, clean, cross and enrich this data, which is the most delicate step in the reporting or dashboard exercise. These clients also greatly appreciate the help of our analysts, professionals for whom Data has no secrets.
The second third concerns analysts who are constantly looking for new tools to strengthen their business. These are organic profiles, which identify us on their search engines, carry out the free two-week test on all the functions of the software, and become customers with great autonomy.
Finally, the last third is made up of service providers, marketing agencies, financial consultants, management consultants or chartered accountants, all those actors who analyze data and guide the growth of their customers. In addition to an interactive presentation of their analyzes, ClicData allows them to add a white label service to their offer: the immediacy of data feedback. This guarantees great transparency and a concrete report on the results towards its customers.
How do you approach the future of ClicData?
We offer a strong product while having the ability to support business users, so the challenge for us now is to maintain this accessibility in the hyper-growth phase we are experiencing. To have sustainable growth in the data market, you need to be able to dynamically marry business environments. We are now able to integrate up to 250 different data sources, which is a key to facilitating the management of organizations, where information is only increasing in volume and variety of formats. At the heart of our development perspectives is the desire to develop new connectors to make life easier for our users.
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