The UFC-Que Choisir put online this Wednesday morning at respectemesdatas.fr a free service which allows you to know what each site, social network, platform, etc. keep your passes. Data that determines the advertising, suggestions and offers made to you and which you can then correct or even delete.
What data do sites keep about you when you click yes when landing on a web page? What are the elements of your profile, of your history on the web that remain in their memory and are exploitable? Since it is not so easy to measure it, since we do not know how to erase the traces of its passage, UFC-Que Choisir launched this Wednesday an innovative and free tool to help us, “in a context, moreover, of growing cybercrime”.
[Découvrez ce qu’ils savent sur vous ! ?] L’@UFCquechoisir launch a mobilization campaign #IAmNotData and invites internet users to regain control of their own #personal data exercising your rights using its free tool https://t.co/AEyKVEEAjU pic.twitter.com/YqLv9rVw6l
– UFC-Que Choisir (@UFCquechoisir) January 25, 2023
Three rights you must know how to exercise
Associated with an awareness and information campaign entitled #IAmNotDatathe tool in question is available online at respectemesdatas.fr It allows “every internet user to know concretely what personal data is collected by the platforms they use, explains the consumer association. But also and above all to exercise their rights of rectification, cancellation and oblivion”, three fundamental rights.
“The giants of the web have turned us into data, but this is not inevitable. Today is the time to reverse the trend, to react by regaining control of our personal data. We have rights, exercise them”, insists Alain Bazot, president of the UFC-Que Choisir. Indeed, the association observes that while the European legislation, the GDPR, has strengthened these rights, “too few exercise them out of ignorance and/or a sense of complexity”.
A didactic and accessible procedure
The procedure imagined by respectemesdatas.fr is very didactic and quite simple and begins by clicking on “Recover your data” or on one of the icons of the main platforms, from Facebook to Netflix via Uber, or even on the “Other” box if what you are looking for does not appear. You must then follow the steps indicated to download your data and “drag” the recovered file into the window that appears in step 2, i.e. into the analysis module and “Explore your data”.
In the form of graphs, “you will then be able to know which activities are tracked, which advertisements are sent to you and also the centers of interest that emerge from your profile”, he observes Simon Aunai, Phonandroid site editor, which on Wednesday tested the procedure by taking the example of Facebook. Once you know the data that has been collected about you, you then have the possibility of exercising these famous rights of rectification, cancellation and oblivion, always with a simplified procedure. Three fields must be completed in a form accessible by clicking on “Exercise your rights”.