Eighteen years ago, PPA Business School became the first business school in France to operate exclusively on the apprenticeship model. “At the time it was out of place, in a world of education that had a less rewarding perception of study-work than today”, says Christophe Felidj, who took over the reins of the school in 2022. on a simple conviction, further strengthened by the success of the model: “It is by doing that you learn a trade best”, recalls the director.
First plus, support
Enabling fully work-study studies (up to bac +3 or +5) is the PPA Business School promise. Keeping it means being able to offer the best assignments to your students, even when they have just graduated and obviously have a meager curriculum.
The business and management school has thus developed its own method, the PPA’s Touch. “With us, studying in a work-study program never means studying on your own. Our first strength is to be experts in support”, underlines Christophe Felidj. It starts with coaching. On the Paris campus (there are some in 10 major cities in France), there are no fewer than 20 corporate relations officers. “They are at the heart of our system ensuring the link between employers and students, supporting them individually,” insists the director of the PPA Business School. Each young person attends a series of workshops, to learn how to write their CV, enhance their professional and personal experiences, simulate job interviews, etc. In a word, prepare in the best possible way to enter a world whose codes are not yet known, that of the company.
The school is also addressing a theme that should undoubtedly raise awareness among young people: taking care of one’s e-reputation. “It has become an aspect that cannot be overlooked in professional life,” says Christophe Felidj. Is there a single recruiter left who doesn’t type a candidate’s name on the Internet? »
Meet the recruiters
If 97% of students have already signed the contract this year, it is because PPA’S Touch is based on another pillar: more than 3,500 partner companies, “the result of trust gained over the years and exchanges with the professional world”, appreciates the adviser delegate. Partners who mainly direct their mission offers to the students of the PPA Business School, often even going to meet them, as Christophe Felidj points out again. “Four times a year, each of our offices organizes a meeting with a hundred companies per campus and during which dozens of contracts are signed”. Not to mention that every other day, throughout the year, an employer comes in person to conduct interviews to offer them a job.
From an educational point of view, the nine courses offered by the PPA Business School cover all the main company functions: sales, marketing and communication, human resources, finance, etc. Not to mention two companies born recently in response to the strong demand for specialized talent: PPA sport, dedicated to business in the world of sport, and PPA digital, to train future digital project managers or e-commerce experts.
Savor his future work
The school is well aware of the first difficulty a young person faces upon graduating from high school (and even after it): choosing one’s own path. Rather than postponing the moment of specialization to higher years, as often happens, the PPA Business School is betting on the opposite: “We suggest you go to the field that attracts you the most and test it”, suggests Christophe Felidj, for whom “nothing is more normal than being unsure of yourself at the Terminal”. By discovering the reality of a job, a student will understand faster whether he likes it or not. Even if it means taking another path the following year. “In any case, you will have learned a lot during this year”, guarantees the school director, for whom mobility between courses is the best possible method of orientation. Then be successful.
5,500 students in France
3,500 partner companies
10 major French cities host a school campus
FOCUS: The visa, a great recognition
PPA Business School became the first school to offer bac +3 targeted degrees, entirely on a work-study basis. This state visa is a great recognition of the academic world and the guarantee of optimal employability for its students. These two targeted diplomas (the first in marketing and communication, the second in management and administration) are now accessible through Parcoursup in apprenticeship and initial for the Paris campus.
To integrate the other courses, it is possible to apply online on the website www.ppa.fr or go directly through the school’s admissions department.