Often considered a school of life, sport can also be learned at school! The proof with PPA SPORT, a business school that relies on learning by doing pedagogy to train future established professionals in sports management. decryption.
Multiply professional opportunities thanks to the partnerships of the PPA SPORT sports management school
PPA SPORT’s pedagogy is centered around student experimentation and role play. To achieve this goal, the school sports management has established partnerships with influential companies in the world of sport: sports federations, agencies, clubs, sports media, fitness centers and even start-ups.
Immerse yourself in the fray thanks to the sports school’s partnership with the Rugby World Cup
If you are a rugby fan, you know that France will host the World Cup from 8 September to 28 October 2023. To put its students at the heart of this sporting event, thesports school implemented a winning strategy to become official supporter of the competition.
This partnership is the guarantee for engaging in concrete communication projects and sports management. For example, students will be able to take part in the Campus 2023 apprenticeship programme, which aims to train 90 assistant venue managers, whose mission is to actively participate in the organization of the Rugby World Cup.
Also, every student ofsports school will have the opportunity to work on projects related to the Rugby World Cup (content creation for example). The privileged status of official fan also facilitates meetings between PPA SPORT students and influential figures in the sports ecosystem.
Stay in the fray thanks to the partnership between the sports school and In Extenso Supersevens
Proof that rugby is a highly represented sport at PPA SPORT, the school of sports management is also the official supplier ofIn Extenso Supersette (Rugby Sevens competition). A sport that has grown in popularity over the years, rugby sevens is still little known by the general public, but no less intense and spectacular.
Thanks to the joint work of the National Rugby League and thesports school, students had the opportunity to take part in the final, which took place in Paris in November 2021. Their mission? Hold entertainment booths (selling sporting goods, temporary tattoos, makeup, blind test, photobox…) before and during the match to entertain the many fans.
Reach the net thanks to the partnership between the sports school and the Arnaud Clément tennis tournament
PPA SPORT’s partnership policy has no holes in the racket. As proof, the school of sports management achieved an important partnership with one of the biggest challenger tournaments in tennis: Open Pays d’Aix Cepac. Led by Arnaud Clément, an emblematic figure of French tennis, this clay tournament is an opportunity to discover the future nuggets of tennis.
In addition to being at the forefront of the competition, the students of thesports school participate in the success of the event by carrying out essential missions: communication and content creation, public relations management, ticket sales, etc.
Go behind the scenes of sports preparation thanks to the partnership between the sports school and the CDFAS
At the end of 2022, thesports school announced the creation of an important partnership with the Departmental Center for Training and Sports Animation (CDFAS extension). This facility houses sports organizations that develop training courses for the benefit of high-level athletes. It should be noted that the CDFAS has obtained the status of preparation center for the Paris 2024 Olympic and Paralympic Games. It will also host the squad UNITED STATES OF AMERICA.
In practice, students will be able to get involved in the challenging missions offered by the CDFAS. From sports volunteering to taking charge of exciting projects (content creation, community management, etc.), through participation in the numerous events organized by the CDFAS, they will be immersed in the realities of sports management to develop new skills.
Fitness Park: an indispensable partner
In order to facilitate the search for an internship or work-study, thesports school has built many partnerships with reputable companies.
For instance, fitness parkfitness leader in France, organizes study-work recruitment days for students of the PPA Business School network.
These career opportunities are also open to first-year students like Marouane, who attended a recruiting day with Fitness Park before starting her undergraduate degree: ” I am happy to be able to get a first interview thanks to the offers offered by PPA SPORT. This allows me to put myself in real conditions, to understand the expectations of the recruiters and to have a reply on my presentation. »
The other major events of the sports school
Other meetings are organized by the educational teams of thesports schoolas the sports talk show “. These meetings with personalities from the sports ecosystem punctuate the lives of the students and allow them to start building their professional network.
Here are some examples of guests:
- Reïna-Flor Okori, French champion in the 100m hurdles in 2004 and 2008
- Gilles Verdezsports reporter
- Grégoire Kopp, former communications director of Olympique de Marseille
In addition, the school’s educational teams often organize visits to legendary sports venues such as Roland-Garros, the Jean-Bouin stadium or even the Parc des Princes.
Bachelor’s and Master’s: two work-study programs for pursuing a career in sports management
The academic career ofsports school is based on two distinct training courses: the cycle Bachelor’s Degree in Sports Marketing and Business (three years) and the cycle Masters in Economics and sports management (two years).
The primary objective of the Bachelor in Sport Marketing and Business is to teach students to:
- position an organization or brand in its market;
- participate in the influence of a brand or organization;
- lead the organization and management of a sporting event.
Once they have graduated, they can enter the job market directly in positions, for example, marketing manager, press relations officer or merchandising manager. However, a continuation of studies in the Master cycle is possible to deepen their knowledge.
The cycle of the Master has arrived sports management is a bac +5 level diploma aimed at developing students’ competencies, namely:
- the performance management of an organization;
- the construction of a brand design;
- manage the marketing communications of an organization.
In terms of opportunities, graduates of the Master in sports management can access the following sports professions:
- sponsorship and partnership manager
- stadium director
- sports project manager
In addition to being open to work-study programs from the first year, training in Bachelor And master adapt to everyone’s aspirations through two specializations: business development of sports organizations and marketing and communication in sports.
The PPA SPORT MBA: a diploma in sports management that offers many opportunities
Holders of a baccalaureate +3 in marketing and communication can opt for the MBA (Master of Business Administration) offered by PPA SPORT. A top-notch and internationally recognized course, the MBA is a course focused on business management, facilitating access to management positions in the sports sector.
During the first year, students will learn to put their knowledge of marketing and communication at the service of sports organizations and their development strategies.
The second year, focused on business and sports managementaims to add some skills to the curricula of future graduates:
- manage a marketing department;
- coordinate a multidisciplinary team;
- evaluate the impact of marketing strategies on the development of an organization;
- design and manage effective marketing strategies;
The strengths of the school sports management PPA SPORT catch your eye? Meet the place of the school to find out everything about pedagogy, the lessons offered and how to enroll.