Repair is a good solution! Says the government, which has introduced financial assistance to encourage people to fix their devices rather than exchange them. However, brands have not waited for this bonus to launch their own repair offer.
Extend the life of your products: this could be the slogan of repair bonus entered into force on 15 December Registered in the Agec law, it takes the form of a flat rate from 10 to 45 euros depending on the type of device to be repaired.
In particular, this envelope helps finance the cost of repairing certain consumer products when the manufacturer’s warranty has expired or the after-sales service no longer supports the repair. This upgrade can be used multiple times per year. With this initiative, the government wants to increase the number of electrical and electronic devices repaired each year in France by 20%.
The aid fund is endowed with 410 million euros for six years. It is provided by manufacturers, via eco-organisations responsible for end-of-life management of devices. To guide the consumer, the law also provides for the creation of a network of certified partners, offering guaranteed quality repairs. Basically, all the user has to do is go to a certified repairer with his faulty device. The latter repairs and deducts the premium amount from the bill, to then be reimbursed by the State.
Boulanger is the first brand to be labeled QualiRépar. An initiative that is part of a more global service approach, with the Boulanger Infinity subscription at the top of the shelf.
This service allows, with a subscription, the unlimited repair of household appliances. It looks like two drops of water on offer Darty Max, aiming for 2 million subscribers by 2025 (against 500,000 at the end of 2021). In both cases, these are recurring revenues for brands and loyalty. Important in the current context!
Indeed, ecological pressure, inflation… Everything contributes to reducing the volumes of products sold. A Samsung study he also underlines the fact that eight out of ten French people would seek to have their products repaired in the event of a breakdown or malfunction. Repair better with less! We understand why brands are taking the lead! Yes, but be careful: if the ratio between the cost of the repair and the price of the new product is higher than the psychological threshold of 33%, Ademe tells us, consumers abandon the repair in favor of the new one. To see if the “repair bonus” will change behavior!