Samsung and the Louvre Museum form an extraordinary partnership around The Frame lifestyle TV – Samsung Newsroom UK

Samsung’s most iconic lifestyle TV gives you access to the works of the most prestigious museum in the world.

Samsung Electronics continues to develop its The Frame TV Art Store fal thanks to an extraordinary partnership with the Louvre Museum in Paris. This is the first French museum to offer his works in the Art Store, making them accessible to all The Frame owners worldwide.

By developing The Frame, Samsung aimed to bring art to its users. In fact, when the TV is on standby, the “Art Mode” mode makes the display possible, via the “Art Store”.[1]more than 1500 works of art from different periods coming from world-famous museums and galleries such as the Van Gogh Museum in Amsterdam, the Prado Museum in Madrid or YellowKorner.

The Louvre treasures are visible from his living room


Creating a partnership with the Louvre Museum[2]Samsung offers all owners of a The Frame TV the opportunity to discover the most visited museum in the world through around sixty works and photographs.[3]. Users can really find among this selection essential masterpieces like e.g. Mona Lisa or Wedding in Cana, but also photos of the magnificent rooms of the Louvre, its architecture and surroundings (Pyramide du Louvre, Jardin des Tuileries, etc.). Each work will be accompanied by a description that allows you to discover its history.

The Louvre is a place of discovery and emotion, the wonderful setting of masterpieces of art. Admiring the works from his collection every day, such as the views of the palace, rooms, garden, allows us to remember the extraordinary beauty of this museum. stated Yann Le Touher, Deputy Director of Customer Relations and Commercial Partners of the Louvre Museum.

In addition, Samsung and the Louvre Museum will unveil other exclusive content for The Frame TV owners later this year.

Extremely slim design and exceptional image quality

Designed in 2017 by Samsung in collaboration with Swiss stylist Yves Béhar, The Frame TV stands out for its unique and personalized design. Designed to fit and blend in with any interior, the Frame looks exactly like a traditional painting, only 24.9 mm thick[4]. The 2021 version of the TV offers new personalization options to suit all tastes and interiors, with two styles of frames: modern (available in white, teak and walnut) and sloping (available in white and red brick)[5].

To perfect the illusion with a work of art, the Frame TV hangs on the wall thanks to an ultra-thin wall mount and connects to a One Connect remote control box via a single translucent cable[6] which connects all the connectors of the TV as well as its power supply. The TV can also be placed on the floor thanks to a holder in the studio[7].

Design resolutely, The Frame TVs benefit from a 4K UHD resolution[8]and guarantee exceptional image quality thanks to QLED technology, which restores 100% of the colorimetric volume for perfect immersion, with rich and realistic colors.

Like other Samsung smart TVs, The Frame 2021 TVs offer direct access to a very wide range of content, services and applications.

Frame 2021 TVs are available in 32 ”, 43 ”, 50 ”, 55 ”, 65 ” and 75 ”.

[1] The Art Store is not accessible in Monaco. The Art Store is accessible through a monthly subscription of € 4.99 or an annual subscription of € 49.99.

[2] Until June 30, 2023.

[3] 40 works are already available. 20 additional works (photo from the Louvre Museum) will complete the offer by the end of October.

[4] For 2021 models. 26.9mm for 75 ” model.

[5] For models 55 ” and 65 ”.

[6] A single 5 meter cable supplied; 15 meter version available as an option. Available for 43 ”, 50 ”, 55 ”, 65 ” and 75 ” models.

[7] Sold separately.

[8] The 32 ” model is QLED Full HD.

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