B2B refers to a business relationship that exists only between companies, as opposed to forms of business involving non-professional clients or management. Find a simple definition and concrete examples.
B2B or B to B: definition of business to business
B2B means all business between two companies. The full English term is business to business and can be abbreviated B2B, B 2 B or B to B. In general, B to B covers all the means used to connect these companies and facilitate the exchange of products, services and information between them . Here are some examples of companies that operate in B2B: a company that sells computers to another company, a service provider that sells software to companies, a wholesaler that sells goods to a grocery store.
The B2B market involves a smaller number of players than the general public and therefore focuses more on customization some products or benefits. This results in the creation of privileged partnerships. This business-to-business trade occurs both domestically and internationally, depending on the size of the businesses involved.
What are B2B companies?
Many companies that practice B2B also have private customers, even if this means having separate offers according to the type of customer. A mutual company does not offer the same guarantees and the same price to a company as to an individual. This can also apply to telephone operators, for example with a pro or classic subscription. However, there are companies that only maintain relationships with professionals and therefore only do B2B. This is the case, for example, with professional software publishers.
What is the difference with B2C?
If BtoB refers to intercompany trading, B2C or B to C which means Business-To-Consumer, defines the relationship between a company and an individual. The latter is not a professional who will resell the product, but the final consumer. In the galaxy of professional acronyms, even B to B differs from C to C (from consumer to consumer), from From A to B (from administration to businesses) or even from A to C (administration to the consumer).
What are the BtoB trends?
In the field of e-commerce, B2B surpasses B2C. A Statistical study on the share of B2B and B2C in France in web sales it indicates a ratio of 57 against 43% in 2017 and provides data by sector of activity. Furthermore, covid seems to have accelerated the digitization of trade between companies.
B2B or B to B translation
B to B: Business to business. The tech company has decided to expand its B2B commerce beyond Silicon Valley. The tech company has decided to expand its B2B business beyond Silicon Valley.