Subject : Contracts
The partnership will enable Sojern to develop its travel marketing platform solutions by leveraging PUSHTech customers
LONDON, January 11, 2023 /PRNewswire/ —sojernthe leading digital marketing platform designed for travel, and PUSH Techtma CRM, marketing automation, sales and support platform, today announced a new partnership to better help hotel partners get the most out of their proprietary data.
As Google looks to phase out third-party cookies in Chrome, prioritizing a first-party data strategy is more important than ever, he said. Josh Beckwithmanaging director of Global Strategic Accounts at Sojern. Our new partnership with PUSHTech and their ability to acquire, educate, engage and support customers from a single platform will enable Sojern to better leverage first-party partner data through CRM integration.
With the advent of a cookie-free world, the collaboration between Sojern and PUSHTech will better help the travel industry rethink their data strategies. 81% of hoteliershave already seen increased revenue as a result of implementing a first-party data strategy, so strategic planning is key to staying ahead of changes in the digital landscape. Sojern’s travel marketing platform, which helps its partners develop long-term strategies, provides them with unprecedented visibility into travel demand and insights to help them maximize their budget. PUSHTech enables hotels to take control of their database, improve guest communication and increase direct sales.
Our mission is to help companies generate more effective, efficient and valuable communications with their customers through the use of automated and intelligent solutions. In an effort to better serve the hospitality industry, we are pleased to announce our partnership with Sojern, David EzquerroChief Revenue Officer, PUSH Tech. Working together means we can better deliver on our philosophy of continuous innovation in developing an automated marketing, sales and management platform.
With first-party data becoming an essential part of the hotelier’s portfolio, the mutually beneficial relationship will enable integration between Sojern’s intelligent marketing platform and PUSHTech’s platform, adopting a privacy-friendly approach to secure management and protected partner data. Hotel partners will benefit from peak campaign performance, stronger guest relationships and increased revenue, which will help increase overall direct sales by continuously increasing profitability.
About Sojern
sojernis the leading digital marketing platform, designed for travel marketing professionals. Using artificial intelligence and traveler intent data, Sojern provides cross-channel marketing solutions to drive direct demand. Every year, 10,000 hotels, attractions, tour boards and travel vendors trust Sojern to engage and convert travelers around the world.
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Press release sent on 10 January 2023 at 18:04 and distributed by:
