In the long lanes of the Foire de Paris, flanked by stalls full of exotics and scented with food stalls, visitors wander, surrounded by the sounds of vendors trying to lure them. This 2022 edition, taking place from April 28 to May 9 at the Parc des Expositions in the Porte de Versailles in Paris (15th century), underlines that the appetite for kitchen accessories does not wan. Since the year 2020, 37% of French people have cooked more homemade dishes, according to a study by Public Health France, everything related to the culinary field has become popular.
Alain Bansais, present for the 43rd time at the exhibition and CEO of Arts et Traditions, a company specializing in the wholesale trade of household appliances, confirms this: “At the end of the booking, there was a jubilation of our products, and we found ourselves unavailable.” This year, the hall dedicated to household appliances and equipped kitchens is the most attractive. Brief overview of trendy items.
Practical, fast and efficient
Round, square, black, red, narrow, wide… Food processors are the stars of the meeting. Cooking alone can be simple, but with a robot it is twice as easy, and the French, who are becoming more and more popular with this thing, understand this very well. Eyes were fixed on these machines during the demonstrations held in front of visitors. These beautiful (or not) multi-purpose machines, which we have all seen on TV or with friends, offer new services to culinary lovers. After Thermomix or KitchenAid, other brands are entering stiff competition, such as Moulinex, which has reformulated its products: Companion, a scale cooker built into the head, and ClickChef, which is quieter and less bulky. These practical, fast and efficient robots are now an integral part of our kitchens, becoming for some a second.
A great novelty at the microwave level, which, on the contrary, is subject to disappointment: its hypothetical absence. From now on, what is popular is the steam oven, multifunctional, more aesthetic and low consumption. In a strong democratization, this healthier oven would better preserve the vitamins and nutrients in the food despite the heat of the machine. “We want to get rid of our microwave to go to the steam oven, it’s nicer and it tastes better”, Explains the couple in full reflection in front of the Asko range.
“room to heal”
Behind the steam vacuum cleaners, futuristic ultra-finished brooms, the grater for cheese, vegetables and fruits or even the revolutionary can openers without sharp edges and equipped with a bottle opener, there are also beautiful and bright kitchens inhabited by elegant men and women waiting for visitors. The trends are Art Deco styles, navy blue, burgundy, off-white, softwood and island centerpiece, already well established in the culinary scene. In the coming and going of visitors, quotations are signed, drawers slide, tables caressed, and kitchens please and the passersby who look on them smile with amusement.
Since confinement, we feel the desire to be more free, to have space to cook. When choosing the next investment they will make in their home, consumers now tend to choose a beautiful, cozy and functional kitchen rather than a balcony they are not sure they will use all the time. per year, according to one of the exhibitors: “Some refuse the balcony to create a beautiful kitchen, it has become the room that needs to be taken care of.” In other words, the kitchen is now a central living room, as is the living room.
But due to low purchasing power, changing your kitchen is not within the reach of all wallets. This is one of the advantages of going to the fair, discounts of 30-50% delight visitors and avoid credit card overheating.