(AOF) – At CES 2023, Stellantis NV announces the creation of Mobilisights, a business unit wholly dedicated to growing the company’s Data as a Service (DaaS) business and developing and distributing under license innovative B2B products, applications and services. Mobilisights products will be accessible to various types of customers, including public and private sector companies, higher education institutions and research institutions, promoting data-driven decision making.
Taking full advantage of the data from the company’s 34 million connected vehicles by the end of the decade, Mobilisights will have exclusive access and licensed distribution rights to vehicle data and associated data across all Stellantis brands to external customers. This data density will provide Mobilisights with a high level of autonomy that will allow it to overcome its dependence on other data providers to power applications.
Sanjiv Ghate is appointed CEO of Mobilisights: former leader of Yahoo and Hewlett Packard, he has been senior vice president in charge of the Data business since August 2022. “Used effectively, sensor data and other data collected from connected vehicles can be the source of a wide range of services and applications with undeniable benefits, ranging from personalized insurance based on usage, to risk detection on the road, to traffic management,” he says. “With its 14 iconic brands and millions of connected vehicles, Stellantis can count on an unparalleled mass of data, capable of enhancing the implementation of this branch of activity”.
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Key points
– Sixth automotive group in the world – 3rd in the United States with 11% market share and 2nd in Europe with 20%, born in January 2021 from the Peugeot-Fiat Chrysler Group merger;
– Turnover of 162 billion euros achieved with 14 brands – Alfa Romeo, Chrysler Citroën, DS, Jeep, Opel, Peugeot, etc. -, mainly in North and South America and Europe;
– Business model that adapts the group to the new uses of motorists and to the electrification of vehicles through digital transformation, the internal culture of performance (high industrial competitiveness) and social responsibility;
– Capital with 4 main shareholders: the holding company of the Agnelli family Exor for 14.4%, the Peugeot family for 7.2%, the Chinese Dongfeng for 5.6% and BPI France for 5.66%, John Elkann to chair the 11-member board of directors and Carlos Tavares as chief executive officer;
– Solid financial position: 59.7 billion euros of available industrial liquidity and 56 billion of equity, against a debt of 34 billion euros.
Challenges
– “Dare forward 2030” strategic plan:
– maintenance of a balance point of less than 50% of the billing and operating margins in more than 2 digits,
– doubling of revenues of which a quadrupling in the high-end, ¼ from outside Europe and North America (20 billion euros in China) and 1/3 from online sales,
– by 2024, $5 billion in cash from synergies;
– Innovation strategy:
– increased battery capacity to 400 GWh,
– fuel cell/hydrogen combination for large utilities,
– new 300 million euro venture capital fund for advanced technologies,
– collaborative ecosystem, with more than 160 co-funded projects and more than 1,000 partners involved in cutting-edge autonomous driving, connectivity, manufacturing, electrification and propulsion technologies,
– academies in digital, data and electricity;
– Environmental strategy of carbon neutrality in 2038 through a 50% reduction in 2030:
– 100% electric vehicles in Europe and 50% in the United States;
– new circular economy division – purchase of the Stimcar reconditioner, launch of regional circular hubs from 2023, SUSTAINera label – target of 2 billion euros in turnover by 2030,
– electrification and software plans with 30 billion euro of investments by 2025;
– Integration of the Share now specialist -5 million customers worldwide;
– Securing the battery ecosystem by 5 giga-companies in Europe and North America, through partnerships and strengthening the supply of lithium hydroxide and Infineon’s CoolSIC chips.
Challenges
– Shortage of semiconductors until the end of 2023;
– Realization of synergies – €3.2 billion of net cash in 2021 out of €5 billion expected in 2024;
– progress of highly profitable financing activities in the United States and Europe;
– Increase of the operating margin of the European activities;
– After a 29% increase in revenues in the 3rd quarter, confirmation of the 2022 target of double-digit operating margin and positive free cash flow.
A paradoxical performance
Data from EY shows that the performance of the world’s top 16 manufacturers was particularly strong in 2021. While the average margin has declined for three consecutive years, from 6.3% in 2017 to just 3.5% in 2020, this margin it stood at 8.5%. in 2021. This level is a ten-year record. However, the environment has been particularly hectic for manufacturers, facing unprecedented component shortages. Global sales fell 14% in 2020, the year of the health crisis, to rebound only 5% in 2021. However, last year, players were able to reap the benefits of their efforts on the structure of the fixed costs. .