On the occasion of CES in Las Vegas, Stellantis announces the creation of a business unit called “Mobilisights”, dedicated to the use of data and connected services on board its vehicles. This should help the manufacturer generate a turnover surplus of 20 billion euros.
Stellantis announced it at the end of 2021, the data and software on board its connected vehicles are destined to become a real hen that lays golden eggs. The 34 million cars and connected utilities that the group intends to put into circulation by 2030 should thus generate an additional turnover of 20 billion euros.
To better exploit and commercialize the data of these vehicles, the automaker announced, on the occasion of the 2023 edition of the CES in Las Vegas, the creation of a business unit called “Mobilisights”. This is led by Sanjiv Ghate, a data scientist based in Silicon Valley for more than twenty years, who worked notably at Hewlett Packard and Yahoo.
Commercialization of data, including to other automakers
The new Mobilisights entity, one of seven business units created under the Dare Forward 2030 strategic plan, must operate as an independent division. He will do it “fully dedicated to growing the company’s Data as a Service (DaaS) business and developing and licensing innovative B2B products, applications and services”, we can read in a press release. Concretely, Mobilisights will be required to commercialize this collected data “to a wide range of customers, including other automakers.”
For Sanjiv Ghate, general manager of Mobilisights, when they are “Used effectively, sensor data and other data gleaned from connected vehicles can do that be the originator of a wide range of services and applications with undeniable advantages, ranging from personalized insurance based on use, to the detection of risks on the road, including traffic management. » With his “millions of connected vehicles”, adds that Stellantis “can count on an unparalleled amount of data, capable of enhancing the deployment of this branch of activity”. All within the framework of a policy “very severe” with regard in particular to the protection of personal data because, he states, “all these activities are based on trust”.