By Philippe Guerrier | the
| Management of applications
Start-up Layan wants to facilitate the management of a next-generation recruiting tool for companies with less than 1,000 employees who are starting to digitize the HR function.
Candidate recruitment processes are being modernized to move from TTY (Applicant Tracking System, standard tool on the market) when approaching tax (short for talent acquisition software).
This is the way preferred by Layan who has just raised 1 million euros from The Moon Venture fund.
“We want to democratize this new way of recruiting by targeting early stage companies with a digital candidate acquisition tool”evokes Nicolas Chevalier, CEO and co-founder of the Parisian start-up created in 2020 with Benjamin Zerdoun (CEO).
HR technical expertise at The Moon Venture
Founded in 2018 by Matthieu Jarry under the name of Club des Prophetes, The feat of the moon (its new name since November 2022) is an investment fund that brings together entrepreneurs and investors.
Among its 130 members are:
• Jean-Stéphane Arcis, co-founder of Talentsoft;
• Emeline Bourgoin, ING HRD.
Since its inception, The Moon Venture has funded 25 startups, including Bloomin (employee engagement) and Cyberjobs (cybersecurity employment) in HR Tech.
The 5 main functions of the Layan ATS
- During the year 2020, Layan focused on the R&D part to develop its recruiting software.
- After an initial foray into the field of human resource management in the healthcare sector, Layan has broadened its target of multi-sector organizations (logistics, training, agglomerations, etc.) with a first module on candidate acquisition from the new Layan package available in June 2022.
The 5 functions of the ATS, available in SaaS, are:
- the multicast offers out of 100 job boards;
- the application centralization on a single platform: qualification of CVs through matching, monitoring of the candidate pipeline, research on established pools;
- the career website creation ;
- L’procurement automation ;
- the statistics monitoring.
Planned developments with fundraising
Technology
- “On behalf of a recruiter, we distinguish ourselves by developing data scraping to retrieve user data from various sources such as followers of an Instagram account, employees of a particular company, members of the Stack Overflow service (IT developer forum), top contributors to GitHub (management and hosting of web projects)… We are anchored in a three-way relationship: candidates, companies and Layans. We give recruiters the keys to identify candidates, enrich data and connect people in sight. This is useful for companies that do not have candidate pools or their own CV databases and want to conduct recruitment campaigns the way they want: newsletters, emails, SMS, social networks, etc.
- In terms of technological developments, a CIR file is being created for the anonymization of candidate files or the circumvention of technical barriers to accessing information that is supposed to be publicly available. In compliance with the GDPR framework. It’s a real workhorse to protect candidate data so far recorded on a Microsoft Excel-type spreadsheet,” says Nicolas Chevalier.
Recruitment: Priority to Commercial Deployment
“We now have three signature managers to develop the commercial part. This represents a doubling of initial resources. We hope that this configuration represents an interesting cruising speed,” says Nicolas Chevalier.
Layan’s workforce is expected to grow from 18 to 21 by the end of 2023.
International growth
“This is a topic that should become a priority in 2024. We want first of all to develop as many processes as possible in France to go as far as possible by reaching other markets and knowing the prices and differences with other publishers, ” says Nicolas Chevalier.
Focusing on digitizing companies’ HR and recruiting function as well as using Excel to manage candidates, Layan cites several French competitors as:
- plate,
- Between,
- To tell.
Layan: User profile based licensing approach
Layan distinguishes 2 types of users:
• They recruiters who distributes and creates the offers (therefore the administrator accounts),
• They managers that only have application management rights.
As a result, Layan established a catalog of 3 bespoke pricing offerings. Here are their admission prices:
• “Essential” (139 euros excluding taxes) for the recruiter license (ability to create and distribute offers, in addition to management);
• “Success” (189 euros excluding taxes);
• “Custom” (made to measure).
In Layan’s business model, there are no associated costs such as software installation or updates.