The hotel lifestyle industry seems to be finding an increasingly natural place in La Défense’s business district. CitizenM was a pioneer with its founding in 2017 near the Grande Arche and La Défense Arena and will soon join, in mid-June, an Okko hotel. At the other end of the district, toward the esplanades, a mothers shelter opened last March with a 211-room hotel, topped by a roof. In the Accor lifestyle brand galaxy, developed as part of the Ennismore joint venture, Mama Shelter will now have, from May 24, her counterpart on the other side of the Neuilly Bridge with a tribal hotellocated in Courbevoie.
Among the last born of the French group, this brand new contemporary begins to rise, after appearing for the first time in France in late 2020 in Paris, in the Batignolles neighborhood. Ahead of other developments expected in Saint-Ouen and Clichy in the Paris region, but also in Le Touquet, the future of the Tribe requires a location near the towers and headquarters of many companies.
” The arrival of the lifestyle hotel industry in the largest business area in Europe, where it is not necessarily expected, is interesting because it responds new corporate customer expectations“, Underlines Romain Folliot, director of Tribe Paris La Défense. In the same way, this time-honored accommodation is just as appealing to individual leisure clients who want to extend their attendance beyond the week, over weekends and holidays. With, to lure travelers, ” more affordable prices than in the heart of Paris, while it is easily reached by metro as well as by car – which is not easy in La Défense – with access from the quays and a large car park“, Specifies the manager of this new hotel.
With its elaborate design, signed Thierry d’Istria, Tribe Paris La Défense rejects an idea of a affordable luxury revisiting two Orange Group office buildings in a high-end hotel 184 rooms and suites. Rooms all with worksheets with comfortable seating and equipped with Chromecast and Nespresso machines, steamers for smoothing clothes and welcome products designed by Kevin Murphy, a renowned Australian hairdresser.
This sign of the fact that the Tribe brand was born on Australian soil, in Perth in 2019, is also one of the common themes of the institution. His restaurant menu is inspired by these distant origins, for example, with a meat pie revised as a pie, a slice of beetroot – a very popular “down” vegetable – instead of a slice of tomato in burgers or bacon, and eggs. for breakfast. Not to mention Australian wines and beers, of course. It should also be noted that travelers also have a meal offer for getting food, available 24/7.
Following the canons of the lifestyle hotel industry, Tribe La Défense does not reserve itself for its inhabitants and aims above all to be an open living space for her neighborhood and employees of neighboring companies. ” They can come at any time to work and exchange ideas, have a drink and have fun“, Explains Romain Folliot. The central point of the institution, the “social center” offers a variety of spaces and seats for all these occasions, there a table d’hôtes where several people can sit, here more intimate corners. A lively lobby that becomes a café and workspace in the morning and afternoon, then a cocktail bar from work after work until evening.
In this context, on the ground floor is what Romain Folliot describes as ” snippet of its establishment, Bajron Bar. Again, a name related to Australia and its paradise for surfers, Bayron Bay. The strong point of this bar is not only its cocktail menu, some of which have been signed by mycologist Matthias Giroud in line with the current “low alcohol” trend. Above all, it stretches from a green terrace and a Japanese garden, allowing you to enjoy sunny days.
For atypical meetings and events
Intended for resident or transit customers, this space can be used by companies ” for business breakfasts or be privatized for a post work or event“, Adds Romain Folliot. In total, the Byron Bar can accommodate 40 to 50 people staying inside, being able to go to events with 50 to 90 people including the terrace. In terms of sitting meals, the Byron Bar can accommodate about thirty people inside and about twenty outside.
Despite its business environment, Tribe La Défense does not offer meeting rooms as such. However, the hotel manager does not ” do not refrain from being inventive »In the face of potential demands and evokes the possibility of using a hotel suite with terrace to rent occasionally in atypical meeting place.
Following this penetration into the heart of Parisian business life, the Tribe brand is preparing to unveil another hotspot for business travel this summer, the Canary Wharf. ” Our counterpart in London“, Emphasizes Romain Folliot.