Veeam Cloud Protection Trends Report 2023: Over 78% of EMEA organizations strengthened protection of critical Microsoft 365 data
Paris, January 4, 2023 – Veeam® Software, a leader in modern data protection, reveals that in the EMEA region, nearly three out of four companies (78%) have adopted third-party backup solutions, or Backup-as-a-Service (BaaS ) to be able to back up data stored on Microsoft 365. This figure and other highlights come from Veeam Cloud Protection Trends 2023, which sheds light on the perspectives, strategies and methodologies used by IT security professionals, including the intention of the ‘81% of respondents will use cloud backup and data protection in the next year.
In this new report, Veeam notes that some enterprises underestimate the importance of storing their data in the cloud, which can sometimes lead them to not back up their data and workloads hosted in this environment. To corroborate this finding, the report also indicates that 34% of organizations believe their shared and cloud-hosted files are robust or do not need backup; for databases hosted in the cloud, that figure is 15%.
While the resilience of cloud services, such as Microsoft 365, has been able to comfort companies in these ideas, Veeam is working to demystify the idea of backing up Microsoft 365 services and to show how essential it is to regularly back up data. be able to ensure optimal protection and ensure good data recovery capabilities in the event of an incident, in particular by using third-party data protection and backup solutions and services.
Backing up your data is not optional
Reassuringly, today only a minority of companies (3%) in EMEA believe (wrongly) that the resilience of Microsoft 365 negates the need for backup. Of the remaining 93%, the report notes that 42% of organizations are turning to third-party storage solutions such as the Azure Storage platform, which offers a range of cloud storage services and solutions and offers great recovery scenarios of long-term data. Finally, Microsoft 365 administrators and backup specialists agree that it is essential to back up data at all times, especially to prepare for possible cyber attacks (at 46% and 44% respectively), to comply with GDPR and regulatory requirements (43% and 42%) or to achieve better data recovery capabilities.
Use third-party services to better protect your saved data
As part of an optimal data backup in the cloud, it is possible – also highly recommended depending on individual needs – to use additional protection solutions by turning to third-party service providers. In fact, the Cloud Protection Trends 2023 report indicates that more than three out of four companies (78%) using Microsoft 365 opt for third-party backup services in order to safeguard their data and obtain optimal protection. Furthermore, the report reveals that these companies mainly turn to two types of data protection services offered by third-party vendors, namely Backup-as-a-Service (BaaS) or Disaster Recovery-as-a-Service ( or DRaaS). .
Backup experts confirm that these third-party solutions deliver significant efficiencies, enhance backup and protection capabilities, and provide organizations with strategic and economic benefits. Additionally, the report indicates that 81% of companies surveyed plan to use cloud-based data protection solutions (BaaS or DRaaS) by 2023.
According to Patrick Rohrbasser, Regional Vice President Southern Europe & Africa at Veeam: “Today more than ever, it is essential for companies to have the confidence that their data is protected and always available, whether it is on premise, at the edge or in the cloud, including data from widely used applications such as Microsoft 365. Veeam provides a single platform for all environments, including cloud, virtual, physical, SaaS and Kubernetes. This gives our customers the confidence that their applications and data are protected from ransomware and incidents, leaving them fully focused on becoming more agile, competitive and innovative. »
About the report
Veeam® engaged an independent research firm to conduct this survey in the fall of 2022. The report is based on responses from 1,700 IT executives and covers their use of cloud services in both production and data protection scenarios. Representatives of each scenario were interviewed in order to take into account their differences in perspectives, as well as the reasons behind the choice of backup strategy and methodologies.
This is a broad market study focusing on companies running at least one production workload in a cloud (IaaS, PaaS, or SaaS). The survey was conducted on behalf of Veeam with the aim of gaining a better understanding of the perspectives, responsibilities and methodologies of different stakeholders in an organization regarding the protection of workloads hosted in the cloud, as well as the considerations when they rely on the power of the cloud to protect their data.