Businesses face many challenges in a calendar year. In terms of development, the last quarter is of particular importance. Here are the ways to follow to increase its growth in the medium and long term during this back to school period.
Establish a budget to define your future marketing strategy
First of all, it is important to make a complete and accurate account of the past year. What were the strengths and weaknesses of the company? Which products / services made the difference? What values has the company managed to convey? What about the financial situation and positioning with respect to the competition? This “reporting” (evaluation) allows organizations to have an overview of their projects to set other objectives and possibly define a new marketing and / or sales strategy.
Consolidate its commitment to sustainable development
At the same time, companies have every interest in consolidating their commitment to the environment and sustainable development at the end of the year. The possibilities are many, from the control of energy consumption to the selective sorting and reduction of waste, through the configuration of IT equipment and the modification of transport habits. Many employers encourage their employees to reduce their CO² emissions by offering them help in using alternative, “softer” means of transport, such as bicycles, scooters, carpooling or electric cars. .
Finally, to pursue a coherent sustainable development policy, more and more companies collaborate with local and eco-responsible partners. So they see beyond their walls.
Offer training to teams
For this last quarter of the year, the idea is to capitalize on a fundamental resource for companies: teams. To motivate and keep them, it is a good idea to offer them training. These allow you to develop the individual skills of each person and have a positive impact on the image of the company. In fact, the benefit is twofold: managers are open and empathetic, employees gain experience and productivity. They also feel supported and considered.
Hire a happiness manager
Quality of life at work (QVT) also depends on team cohesion and employee well-being. To this end, it might be interesting for companies to hire a Happiness Manager or Chief Happiness Officer. His missions: to make staff members happier but also more efficient, energize everyday office life and make it more enjoyable. This hiring will send a meaningful message to employees at the end of the year.
The Happiness Manager also aims to encourage teamwork, to ensure cohesion and to be proactive, for example by organizing “team building”, creating spaces conducive to relaxation and exchanges, installing entertainment equipment, redeveloping the premises, etc.
(Photo credit: istock)
Article written by
This text is published under the responsibility of its author. Its contents do not in any way commit the editorial staff of Les Echos Solutions.