A hundred French business men and women accompanied by a dozen officials from the regional economic services on a four-day visit to the country. Emphasizing a meeting with President Isaac Herzog. Rarely has Israel experienced such a tricolor commercial deployment on its territory. “This is the first time a meeting of Foreign Trade Advisors (CCE) has been held in Israel,” insists Anne Baer, founder of the consultancy firm Ikare Innovation and main organizer of this regional meeting of the Near and Middle South Mediterranean. -East.
All the countries of the region were represented, with the exception of Algeria, Iran and Syria. The purpose of the trip was in particular to explore cross-business opportunities, just over two years after signing the Abraham Accords between Israel and the United Arab Emirates, in September 2020. “Israel has become the regional power with a GDP greater than the sum of the GDPs of all the countries that surround it, observes Eric Danon, French ambassador in Tel Aviv. animator.